Customer loyalty is more important than ever as businesses struggle to provide a consistent experience across the customer journey. Adweek is hosting a webinar ‘Activating Customer Data to Inspire Loyalty’ on Thursday, March 17, 2022, at 1.00 pm EST. The Adweek team says, “For Trifecta, a subscription meal service, real-time data insights were necessary to deliver a tailored customer experience encompassing health-conscious meal plans and workout recommendations. Its smart customer data platform (CDP) unifies data across 14 systems, analyzes customer journeys and leverages multitouch... [...]

An effective copy plays important role in your marketing. It helps you to persuade your prospects and convert them into customers. According to Neil Patel, strong copywriting skills can help you to improve your conversion rate by 113%. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Magical Words That Sell: How to Build Trust in Your Marketing’ featuring Marcus Sheridan. Stelzner says, “Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, I interview... [...]

Customer is one of the most essential parts of the business. And customer loyalty is the biggest asset that make the business perfect. Entrepreneur contributor Rashan Dixon has shared three strategies to create loyal customer base. On creating a strong community, Dixon says: When you shift toward a customer engagement focus, you don’t just communicate — you converse. People generally prefer to have those conversations online, either on social media or on forums with like-minded individuals. Create these forums and social media communities to give your customers a platform through... [...]

Customer loyalty leads to retention. Apart from providing the best products and services we also need to keep communicating to the customers for creating a personal relationship with them. Econsultancy columnist Nikki Gilliland has shared some useful tips on driving loyalty through mobil messaging. Favoring the use of SMS, Gilliland says, “SMS perhaps feels like an outdated channel in some ways, with the majority of consumers having moved over to WhatsApp or other internet-based messaging services. For brands, however SMS can still be a powerful and hugely impactful tool. This is largely... [...]

Acquia’s ‘Adopting a Customer Journey Mindset: The Secret to Building Great Experiences’ webinar is available on replay. The webinar is presented by David Aponovich and Meagan White. Acquia team says, “It’s a customer-first world, and your brand is just living in it. Customer engagement happens everywhere – websites, mobile apps, online storefronts, in the home, in retail stores, airports, banks, elevators and beyond. Customers expect experiences – powered by digital, informed by data- to be tailored to their interests and needs. This is the new competitive... [...]

eMarketer is hosting a webinar on ‘How to Nurture Customer Loyalty with Personalized Post-Purchase Emails’ on Tuesday, November 13 at 1.00 pm ET. The eMarketer team says, “Register now for the eMarketer Tech Talk Webinar, “How Personalized Post-Purchase Emails Nurture Customer Loyalty,” during which, Oracle Bronto’s senior commerce marketing analyst Greg Zakowicz will discuss the importance of the post-purchase messaging for customer retention. You’ll learn: Ways to segment your promotional sends to gain a better customer view Types of post-purchase messaging and why... [...]

Customer acquisition and retention are the most important things that an organization seeks to achieve. Communication plays the vital role in doing so. Business 2 Community columnist Katie Sweet has shared four ways you can use personalized emails to improve customer loyalty. Katie says, “In this blog post, I’ll describe four main ways you can use personalized emails to improve customer success and customer loyalty. 1. Personalize at open time to reflect recent information First and foremost, each email you send should be as tailored to the individual as possible. What does... [...]

HubSpot’s Sophia Bernazzani has published a guide to ‘Customer Loyalty’. Talking about the guide, Bernazzani says, “Customer loyalty is something that all companies should aspire to simply by virtue of their existence: The point of starting a for-profit company is to attract and keep happy customers who buy your products to drive revenue. But there’s a lot of data to support the value of cultivating customer loyalty, too: Loyal customers convert and spend with brands they like more often Loyal customers spend more than others Loyal customers tell their family... [...]

HubSpot team has published a free guide to ‘Customer Loyalty’ to help brands and marketers make more by gaining their customer’s trust. Talking about customer loyalty, Sophia Bernazzani says, “According to The Loyalty Report 2017, the average consumer is involved in 14 loyalty programs, but have the capacity to engage with only seven. Companies lose money on time and effort, and customers get no more value from the businesses to which they are “loyal.” So how do you keep your business out of that segment? How do you convey enough additional value in your programs... [...]

We recently shared two articles on improving customer loyalty. One by Entrepreneur columnist Sona Jepsen and another one published by Capegemini. Econsultancy columnist Nikki Gilliland has shared five ways to help marketers improve customer loyalty. Gilliland says, “In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might help to keep customers happy. But are there really enough ways to make customers buy and buy again? With this in mind, let’s... [...]