Email marketing is one of the most successful forms of marketing. 59% of B2B marketers say email is their most effective channel in terms of revenue generation. And 28% of consumers would like to receive promotional emails more than once per week.To help marketers find out how email performed in the year, Econsultancy columnist Nikki Gilliland has summarized the email marketing trends of 2017.Gilliland says, “We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.With help from some industry experts,... [...]

Experiential marketing is a form of advertising that focuses on helping consumers experience a brand. It connects them with the brand and tries to develop loyalty.In September 2017, HubSpot shared eight examples of effective experiential marketing campaigns.To summarize the year, Econsultancy columnist Nikki Gilliland has shared the best experiential marketing campaigns of 2017.Gilliland says, “The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever. The benefits are clear. According to a study by Freeman, over half of... [...]

Copyblogger team has published the ‘Best of Copyblogger: 2017 Edition’ comprising the most popular posts from Copyblogger in the year 2017.Stefanie Flaxman says, “The task of selecting the top Copyblogger posts from 2017 is a bit like asking me to choose my favorite child.Each post is crafted with care, and I value all of them.But I rolled up my sleeves and devised a strategy.In fact, this year was all about the power of the individual voice expressed through a winning combination of strategy and creativity.That pairing is like love and marriage — you can’t have... [...]

MOZ columnist Alexandra Tachalova has shared a content marketing plan for businesses. It highlights the importance of SEO in the process of content marketing and more.On measuring content marketing performance, Tachalova says, “Many marketers don’t understand what’s absolutely required when it comes to measuring a content marketing campaign. Data measurement and analysis can be quite intimidating, especially if you’re just starting out.Here are two steps to take in order to get some meaningful insights:1. Figure out how your content ranks in Google and whether it brings you... [...]

Marketing Week has published a beginner’s guide to video marketing.This guide covers:Creating a video marketing strategyChoosing a video formatChoosing the right screen sizeAutoplay and no soundMeasuring videoVideo on a budgetOn creation of a video strategy, MW team says, “Devising an effective video strategy is no mean feat. Although the barriers to entry are lower for brands compared to other media channels such as TV or cinema, marketers must think carefully about the type of video content they produce, the audience it is aimed at and the platforms on which it is shared.Although... [...]

Google has introduced rich results & the rich results testing tool to help webmasters make diagnosing their pages’ structured data easier. The new testing tool focuses on the structured data types that are eligible to be shown as rich results.On using the new tool, Google’s Shachar Pooyae says, “Testing a page is easy: just open the testing tool, enter a URL, and review the output. If there are issues, the tool will highlight the invalid code in the page source. If you’re working with others on this page, the share-icon on the bottom-right lets you do that quickly.... [...]

The use of smartphones and tablets has surpassed the desktops and laptops before a long time. With this advancement, voice search has become a most adopted ways to search online.Search Engine Land columnist Bryson Meunier has cited three reasons why marketers opt for voice search to enhance the effectiveness of their SEO in 2018.says, “I lived through the very beginnings of mobile SEO, where many people thought mobile search behavior would be completely different from desktop search behavior only to find that much of it is the same. So I see why Mueller and others don’t necessarily understand... [...]

The new year is almost here with the new challenges and opportunities for everyone. Entrepreneur contributor Jonathan Long has shared twelve ways to elevate your brand in 2018.Long says, “When done right, you are able to establish yourself as an authority, create an authentic voice and attract business through transparency and expertise. I’ve discussed ways to build your personal brand in the past and mentioned some online personal branding tools that you can use — and now I want to talk about effective strategies. I spoke with several entrepreneurs to come up with a list... [...]

Jason Mangrum is a 15-year veteran of Internet MarketingHe admits that the first few years didn’t go as well as he would have liked. He took a lot of training courses that took him down blind alleys and wasted a lot of time.Then, as he puts it:You can only run into so many walls before you get so frustrated that the only option left seems to be quitting.I was just about at that point when I decided to run a crazy experiment.I wanted to see how quickly I could generate affiliate commissions without using my name, my list or any of my web sites.By trying to create literally the fastest... [...]

Organizing marketing events is one of the best ways to keep in touch with your prospects and customers to grow your business. Making your event successful is a challenge.To help you overcome the common challenges of hosting marketing events, Entrepreneur contributor Serenity Gibbons has shared four tips.Gibbons says, “Whether it’s a customer meeting, an industry conference or an employee celebration, your business puts on its fair share of events. These events are important but also require considerable time to plan, market and execute, which limits how much effort you can devote... [...]