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Sunday, August 7, 2022

Archive for the 'experiential marketing' Category

Everything You Need to Know about Experiential Marketing

Experiential marketing is a type of marketing that provides prospects or customers with real-life experiences to raise awareness, build understanding, or increase sales of products or services. Ahrefs contributor Fraser McCulloch has published an article on experiential marketing highlighting 22 examples and takeaways. He says, “Experiential marketing has become increasingly important because it allows businesses to connect deeper with customers. The key difference between experiential marketing and other types of marketing is that an experience takes place in “real”... [...]

Experiential Marketing During COVID-19 – Four Questions Answered

eMarketer has published an interview with Lenetta Pesotini of MAG Experience on ‘Experiential Marketing in the Age of COVID-19’. In this conversation, Pesotini has answered four important questions on how you should use experiential marketing during this crisis. The eMarketer team says, “As the spread of coronavirus forced event cancellations worldwide, the experiential marketing industry has had to adapt to a new culture of remote work and social distancing. Companies like MAG Experience, a New York-based experiential marketing agency, acknowledge the tough road ahead but see... [...]

Improve your experiential marketing with these tips

Experiential marketing campaigns help you cultivate customer loyalty and retain them for longer period. This form of marketing provides the customers with a close feeling of what you are offering them with. Entrepreneur magazine contributor Jeff Snyder has shared four content strategies to make your experiential marketing campaigns stand out. Snyder says, “Want to make your marketing more “experiential”? Give any experiential marketing campaign a boost with these four content strategies: 1. Leverage the voice of everyday consumers. People tend to trust other people over brands,... [...]

Econsultancy shares 10 examples of experiential marketing

Experiential marketing is all about offering a memorable brand experience to your customers and make your branding strategy stronger. The Econsultancy team has shared ten examples of experiential marketing. Econsultancy team says, “Here are 10 great examples of experiential marketing. We’ve included relevant success metrics where they are available, but others I’ve included just because they’re pretty darn cool… 1. Ghostbusters movie: Marshmallow Man causes havoc at Waterloo station Commuters in London in 2016 were amazed to see the Stay Puft Marshmallow Man emerging... [...]

HubSpot shares eleven examples of great Experiential Marketing campaigns

Experiential marketing is a great way to involve your customers by inviting them to interact with a business in a real-world situation. This form of marketing brings customers closer to your brand. HubSpot’s Braden Becker has shared eleven examples of effective experiential marketing that have worked well. Becker says, “Experiential marketing might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric. But there are also times when they have nothing to do with a specific event, as you’ll see from the examples we picked. When... [...]

Here’s why you should go for experiential marketing

The experiential marketing experience allows marketers to offer a personalized experience to their clients. It helps brands to create lasting experience on the consumers’ minds. Forbes contributor Steve Olenski has shared three why the marketers should use experiential marketing. Olenski says, “A Freeman Global Brand Experience Study reports that a third of CMOs plan to devote 21-50 percent of their budget to experiential marketing efforts over the next several years. If the same efforts aren’t already a big part of your brand’s marketing strategy, then they should... [...]

Econsultancy highlights best experiential marketing campaigns of 2017

Experiential marketing is a form of advertising that focuses on helping consumers experience a brand. It connects them with the brand and tries to develop loyalty. In September 2017, HubSpot shared eight examples of effective experiential marketing campaigns. To summarize the year, Econsultancy columnist Nikki Gilliland has shared the best experiential marketing campaigns of 2017. Gilliland says, “The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever.  The benefits are clear. According to a study by Freeman, over... [...]

‘Nespresso: experiential marketing at its best’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Nespresso: experiential marketing at its best”. Ben Davis says, “Customer experience is all. This is the mantra being used for digital transformation roadmaps and the theme for this year’s digital marketing trends. One brand that understands customer experience is Nespresso. Here’s a rundown of exactly how the coffee-meets-tech brand provides great CX for its aspirational customers. Kick back, allow me to bring you some creamy opinion in a glass cup“. Nespresso: experiential marketing at... [...]