The Buffer team has published a podcast on ‘Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI’ featuring Carlos Gil.Brian Peters says, “What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world.More than 300 million people use the app every month – generating an astounding 10 billion videos views per day!Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the... [...]

Effective copy leads you to a better performance in terms of promotion and sales. An effective copy helps you to convince your prospects to take an action.HubSpot’s Amanda Zantal-Wiener has shared an infographic to help marketers come out with better copy.Amanda says, “It’s one thing to hold yourself to high standards. As marketers, we all know a thing or two about tearing something down and starting it from scratch again and again because there’s something about it that’s just not quite there.The problem is, as marketers, we also enjoy streamlined processes. And... [...]

Consistent SEO performance is key to maintaining your online reputation. Gaining knowledge pertaining to the search engine ranking and its algorithm changes is one of the ways to make your sites rank well.HubSpot columnist Aja Frost has answered seven questions that deal with the SEO ranking drops.Frost has answered the following questions:Is the search term itself losing traction?Has the post declined in the rankings for a major keyword?How recently have you updated the post?How recently have you promoted the post in an email?Are the posts that have surpassed it in the SERPs higher-quality,... [...]

A typical sales process could be a long lasting conversation between you and your prospects or customers. HubSpot columnist Brittni Kinney has shared seven useful tips to make it effective.On maximizing meaningful moments, Kinney says, “I once sent a woman I sat next to at a conference in the sweltering desert heat an email with the subject line “Nice sweating next to you @ Inc. 5000.”I wanted to help her recall a moment we shared together and make myself stand out. Now, you can’t bait and switch here. If you use a personal, relevant subject line, deliver the goods in your actual... [...]

Facebook is used by almost all the marketers to promote their business and products. But innovating the application of Facebook in your marketing efforts can help you to lead the crows.HubSpot columnist Dylan Sellberg has shared five ways to help marketers make their Facebook pages popular and help them get more messages on Facebook.On optimize your page for messages, Sellberg says, “Having a Facebook page that encourages users to message your page is the first — and easiest — way to encourage visitors on your business page to message your brand. It seems overly simple, but... [...]

Emojis bring an impact to your email marketing as they help you convey your emotions to your readers. Econsultancy columnist Parry Malm has published an article describing how marketers can rightly use the emojis to make their email campaigns successful.Malm says, “Emojis are in lots of subject lines these days. But do they work?We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines.Should we Emoji… or should we eNOji?Ever since the Oxford English Dictionary named the “Laughing face with tears of joy” as the word of the... [...]

Econsultancy columnist Jeff Rajeck has published an article offering four steps to lead towards successful digital transformation.Rajeck says, “Digital Transformation is the journey from where a company is, to where it aspires to be digitally, according to Econsultancy’s founder Ashley Friedlein.But every journey requires preparation and it can be difficult to know what organisations should do before getting started. What exactly needs to be in place for digital transformation to work?To answer this question, Econsultancy recently brought together a few veterans of digital transformation... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the impact of Google AdWords on organic search results.MOZ team says, “You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target”.Which of My Competitor’s Keywords... [...]

With more than 500 million users and attractive advertising and promotional features, LinkedIn is one of the most used platforms to market businesses. By using LinkedIn in the right manner you too can get the promotional advantages.Entrepreneur contributor Emily Conklin has shared an infographic that teaches ways to become a LinkedIn power user.Conklin says, “More than 70 percent of employers are using LinkedIn to recruit and hire new employees, so having an effective profile can be the difference between being the preferred candidate and getting beaten by the competition.Your LinkedIn... [...]

Customer is the king and you need to stay connected with him. With social media platforms this task has become quite easy nowadays. Still knowing the latest tactics adopted by fellow marketers can help you improve your communication with them.Entrepreneur contributor Ajeet Singh has shared four ways to help marketers get connected with more customers online.Singh says, “When it comes to advertising on Social media platform, there are quite a lot of intricacies involved, and before any business can get the best out of it, they have to unravel the secret behind it. There are several ways... [...]