Forrester is hosting a webinar on ‘State Of Global Online Retailing In 2017’ on Tuesday, October 31, 2017. This webinar will present an overview of the state of global online retailing in 2017.The Forrester team says, “eCommerce is on retailers’ agendas worldwide, with a goal to incorporate into a greater global retail strategy. Learn how to better target the growing sophistication of buyers through an understanding of consumer behaviors and market trends. The webinar provides examples and references from Forrester’s research data with time allowed at the end for you to... [...]

Graphics (professionally designed graphics, that is) can perk up any marketing. That’s true online (websites, blogs, etc. and off line (brochures, flyers, signage, etc.).Now a professional graphics designer, Lucas Adamski, is offering you over 1000 graphics in a wide variety of designs for a small investment, in Vector Ninja.As the name implies, these graphics are all in SVG vector format (plus, you also get PNG format), so that they can be enlarged or shrunk to meet your size needs. That’s important when you are designing a site or other marketing piece. You want just the right size... [...]

Content Marketing Institute is hosting a webinar on ‘What the World’s Best Content Marketers Do (and How to Copy Them)’ on Wednesday, October 18 at 2.00 pm EDT. The webinar will guide marketers on how they can enhance thier content marketing by following set models.CMI team says, “Today’s buyers are savvy and often seek out their own answers, and where they’re looking may surprise you. It’s no longer enough to just create good content – you have to have a plan for where your content is going to live, and how you’re going to measure success.Join Kapost and Vidyard... [...]

Being an Internet marketer you must have come across the prospects of different nature. Among all it is difficult to handle hostile and aggressive prospects. You have to be very careful in your communications with such prospects.HubSpot columnist Richardson has shared seven ways to handle demanding prospects and satisfy them.On avoiding seller-centric behaviors, Richardson says, “Many sellers believe they’re customer-focused. However, their behavior rarely reflects this belief. Research from McKinsey revealed B2B companies averaged less than 50% on a customer experience index rating.... [...]

According to a Human Factors International research, using whitespace to highlight or emphasize important elements on a website increases visitor comprehension by 20%.HubSpot columnist Karla Cook has published an article highlighting how nine websites use whitespace to strengthen their marketing.Cook says, “You’ll notice that adding some whitespace around our call-to-action has caused some of the other content on the page to be pushed down — and that’s perfectly okay. Not everything has to be above the fold (the part of the website that appears before the user starts... [...]

In the last day or two, there has been an announcement by security boffins that the implementation of Wi-Fi security protections in many devices has been not quite as secure as it needs to be. As one reviewer puts it, it has been discovered that there is ” a fundamental flaw in the way Wi-Fi Protected Access II (WPA2) operates.”In the online article Everything With Wi-Fi Has a Newly Discovered Security Flaw. Here’s How to Protect Yourself, Time magazine describes the problem, “In some cases, a hacker could exploit KRACK to inject malware such as ransomware into websites,... [...]

Quality Score is Google’s rating of the quality and relevance of your keywords and PPC ads. It is used to determine your ad rank in the ad auction process.Search Engine Land columnist Jacob Baadsgaard has published an article advising marketers on how to use quality score.On ‘quality score and cost per conversion’, Baadsgaard says, “When it comes to quality score and cost per click, the evidence is pretty clear: improving your quality score decreases your cost per click. Since your cost per conversion is essentially your cost per click divided by your conversion rate,... [...]

Google’s conversion tracking tool shows you what happens after a customer clicks on your ads. It lets you the customer actions such as purchase of a product, signing up for your newsletter, call to your business, downloading your app etc.Entrepreneur magazine has featured an article by Google AdWords expert Perry Marshall on setting up ad conversion tracking.Marshall says, “Do you run a lead-generation site where a visitor can fill in a form and get a free brochure? We’ll walk you through how to set up your Google account to track it.1. Create a new conversion and name... [...]

Amazon is one of the most popular global e-commerce network today having maximum number of sellers and buyers. Knowing how the company works can help the newly joining sellers adjust quickly in the selling process.Forbes contributor Kate Harrison has shared five things that you should know before joining Amazon as a seller.Harrison says, “sing Amazon as a commerce platform is not as straightforward as one might think, according to James Thomson. Thomson is a Partner at Buy Box Experts and co-author of The Amazon Marketplace Dilemma. He believes that a company looking to win on Amazon... [...]

Email marketing helps you reach directly to your customers online and preset your offers and also stay in touch with them. A good click-through-rate depends on the kind of content you are featuring in your email.AWeber’s Liz Willits has shared five tips to help marketers improve their email CTR.Willits says, “Blog newsletter emails, sometimes referred to as blog digests, keep subscribers engaged and encourage them to read and share your content. And the best part? You can create them in under 30 minutes!Because you can follow the same process and use the same structure every time... [...]