Econsultancy has today launched a microlearning platform for its subscribers. The microlearning platform is a library of more than 40 videos, each between 1-2 minutes in length, covering topics from strategy to search, data and analytics to programmatic advertising.The microlearning modules cover strategy, content, search, advertising, email, ecommerce and more.Econsultancy’s Ben Davis says, “Through customer feedback and our latest research into How Marketers Learn we know the learning landscape is changing. Since the early ’00s Econsultancy has delivered lots of face-to-face... [...]

This interview could be of your interest. The titled of this article on Forbes reads: Blueshift: The Tech Startup Using A.I. To Shift How Marketers Engage Consumers.Blueshift is a marketing technology company focused on using artificial intelligence to help businesses implement audience-of-one targeting.Julian Mitchell has published his interview with Vijay Chittoor, CEO of Blueshift.Talking about the Blueshift, Mitchell says, “The longstanding challenge within the behavioral marketing space has been bandwidth and manpower. It is difficult for one person to develop, deploy and manage... [...]

As you may know, Amazon allows small businesses and individual online marketers to become affiliates and earn a commission from any Amazon product they sell.Your blog, for example, can advertise products sold on Amazon and reap commissions when someone clicks on an ad you place.Cindy Donovan has just released InstaGenius, a plugin for WordPress that lets any WP blog easily (that’s an understatement; you can do it automatically) show Amazon ads and reap the benefits.In fact, this new plugin lets you automate all your Amazon marketing. For example, Amazon occasionally places items on sale.... [...]

Maintaining good public relations is one of the best ways to keep your brand projected. Your PR efforts help you build your brand’s credibility and get it established.Small Business Trends columnist Gabrielle Pickard-Whitehead has shared a list of ten tools that brands can use for public relationship.Gabriell says, “PR — public relations — has long played a powerful role in brand-building. Brands of all industries and sizes recognize that corporate reputation and brand appeal within the public domain is an essential asset for any organization.Like marketing in general, PR... [...]

What an ecommerce site requires is traffic and blogging is a proven formula to boost traffic. With quality posting on your blog you can direct the visitors to your ecommerce platform.Copyblogger columnist Chris Garrett has published an article on how to boost profitability of an ecommerce site with blogging. He has also shared eight steps to get started in this direction.On using blogs to spread awareness about your ecommerce site, Garrett says, “One of the primary reasons you should write blog posts is to raise awareness of what you sell.Each article you write is like a friendly interaction... [...]

Search Engine Optimization plays a pivotal role in enabling the businesses to acquire more customers. According to a Search Engine Journal and Hubspot, 93% of online experiences begin with a search engine and 57% of B2B marketers think that SEO generates more leads than any other marketing initiative.To help marketers perform better in SEO and SEM, MOZ has published a guide for tracking SEO and SEM.Nick Pierno says, “If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if... [...]

Content Marketing Institute is hosting a webinar on ‘5 Steps to Revamping Your Video Marketing’ on Wednesday, September 27 at 2.00 pm EDT. The webinar will guide the attendees on bringing changes to their video marketing strategies that can help them generate more revenue.Webinar SpeakerPaul Casinelli, Vice President of Product Marketing and Strategy, BrightcoveStephanie Stahl, General Manager, Content Marketing InstituteCMI team says, “Video is the most effective marketing tool you have, but you’re misusing it. Video strategy is not a video on your homepage — it is... [...]

As a marketer you are supposed to let people know about your company, its products and services. You have to do this by analyzing the needs and interests of your prospects. Salesforce has listed the 12 top sales skills that marketers require.Forbes contributor Heather R Morgan has shared three ways to help marketers sharpen their sales skills. The article shares the learnings from Mike Gamson, LinkedIn Senior VP of Global Sales Solutions.Morgan says, “Over the years, Gamson has learned just how valuable having compassion on your buyers and yourself can be. That can seem like a daunting... [...]

Forrester is hosting a webinar on ‘The Forrester Wave: Social Advertising Technology, Q3 2017’ on Wednesday, September 27 at 11.00 am ET.The Forrester team says, “Forrester conducted an evaluation of the social advertising technology market. This webinar takes an in-depth look at the evolution of the space since Forrester’s previous evaluation in 2013. The webinar also reviews key features and differentiators among the Leaders, Strong Performers, and Contenders from the evaluation.Key takeaways:Learn how the social ad tech landscape continues to evolve.Understand the... [...]

Instagram has announced that how it has 2 million advertisers. In March 2017, Instagram had 1 million advertisers.According to Instagram team, people spent 80% more time watching video on Instagram and the number of videos produced per day has increased by 4X from last year.On making pitch perfect videos, the Instagram team says, “In anticipation of the year’s biggest movie, La La Land, Lionsgate UK (@lionsgatemoviesuk) wanted to jazz up the launch with a series of vibrant, thumb-stopping videos made specifically for Instagram. Adapting the stunning visuals and sound from the box... [...]