Maintaining good public relations is one of the best ways to keep your brand projected. Your PR efforts help you build your brand’s credibility and get it established.

Small Business Trends columnist Gabrielle Pickard-Whitehead has shared a list of ten tools that brands can use for public relationship.

Gabriell says, “PR — public relations — has long played a powerful role in brand-building. Brands of all industries and sizes recognize that corporate reputation and brand appeal within the public domain is an essential asset for any organization.

Like marketing in general, PR is evolving, becoming increasingly digitalized and sophisticated. Today, a myriad of advanced PR tools exist for businesses to boost their brand both online and offline.

Take a look at the following 10 PR tools designed to help promote your brand and extend its reach within your target market.


Bloggabase helps improve marketer and blogger relations by providing marketers and brands with a simple way to find out what bloggers will and won’t write about. The forum connects bloggers with companies looking to promote their brand through product reviews and blog exposure.

Help A Reporter Out (HARO)

HARO enables brands to seek out journalists looking for stories to report on. Sources are sent out to a large database of journalists daily. HARO is an extremely effective way for brands to secure valuable media coverage”.

10 PR Tools for Boosting Your Brand

Small Business Trends

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