Econsultancy has today launched a microlearning platform for its subscribers. The microlearning platform is a library of more than 40 videos, each between 1-2 minutes in length, covering topics from strategy to search, data and analytics to programmatic advertising. The microlearning modules cover strategy, content, search, advertising, email, ecommerce and more. Econsultancy’s Ben Davis says, “Through customer feedback and our latest research into How Marketers Learn we know the learning landscape is changing. Since the early ’00s Econsultancy has delivered lots of face-to-face... [...]

If you are creating (or planning to create) a software package, training manual or training video, that can be a profitable undertaking. But only if you can sell it. Many developers know their technical stuff, but are a little unclear how to bring their product to market profitably. Marketing and sales are the lifeblood of any business. If you don’t sell your products, you go out of business; it’s that simple. Only a few people get this right. So only a few product launches make a profit, after paying all the expenses. Sam Bakker is a serial product launcher, and each time he sells... [...]

The Internet is flourishing with trainings and classes to help people enhance their marketing skills. But it becomes difficult to decide on which one suits with our requirements. HubSpot has published a list of 32 free online marketing classes to master marketing skills. The listed classes deal with content marketing, email marketing, social media, SEO, coding, design and other technical skills. 32 Free Online Marketing Classes to Master Your Marketing Skills  [...]