Facebook has 1.18 billion daily active users as per September 2016 and global users spend 50 minutes a day on average with Facebook properties. Keeping these statistics in mind, one would not think before advertising on this social network.One need to be careful while choosing the ad plan and setting the budget and demography of the advertisements.HubSpot’s Jonathan Taylor has shared nine Facebook advertising lessons based on a $100k Facebook ad spend.Taylor says, “In May of 2016, we had the honor of working with Facebook Canada. We received a small grant to kickstart our advertising... [...]

In 2016, an average influencer marketing programme campaign cost marketers between £20,000 and £40,000. The expenditure was expected to double this year.But, for marketers, proving ROI on influencer marketing is one of the biggest challenges by brands and influencers alike.Econsultancy’s James Collins has published an article on using sales to measure influencer marketing ROI. The article focuses on raising awareness and reaching new customers, engagement, sales and conversions etc.On measuring engagement, Collins says, “Web traffic in general – whether that’s from new or... [...]

Automated email campaigns are great for marketers as they help marketers deliver a targeted sequence of email to the subscribers according to the predefined schedule.AWeber writer Julia Nitschke has shared five strategies to enable marketers design and deliver effective automated email campaigns.On sending useful content, Nitcshke says, “The fastest way to get marked as spam is by sending emails based on whatever ideas pop into your head. Instead, you should strive to send emails your audience cares about. Emails that bring value to their lives in some way.The best way to do this is by... [...]

Mobile has become a major player in the e-commerce now. Improving mobile conversion rate can help retailers take their business to new heights.Econsultancy’s Steve Borges has published an article sharing tips on using data to improve mobile conversion. Borges has talked about the three major stages of the customer journey that can help marketers analyze data and implement appropriate strategies.Borges says, “Shopper behaviour on mobile is quite specific. Shoppers are pretty single minded about getting to the product quickly.Some of the insights from a recent, large-scale study we... [...]

MOZ’s Rand Fishkin has posted a Whiteboard Friday videos on ‘Creating Influencer-Targeted Content to Earn Links + Coverage’.MOZ team says, “Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience”.Creating Influencer-Targeted Content to Earn Links + Coverage [...]

The Instagram ads allows businesses to drive awareness and increase their customer base through visuals. It is a unique opportunity for marketers to target 700 million plus users of this network.Entrepreneur writer Kim Walsh-Phillips has published a seven-step Instagram ad campaign blueprint to help marketers create outstanding ads.Kim says, “Review your Instagram posts and consider what your audience engages with the most. Are you racking up page upon page of comments on photos of people using your product? Or does the perfectly positioned hero shot of your product standing tall in all... [...]

Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide.Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC.On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns all come down to the key performance indicators. Once an SEO campaign begins, it can take time to set in and see results. Paid search’s core strength is that it allows for short-term performance with better visibility on specific queries. What... [...]

Kissmetrics is hosting a webinar on ‘5 Key customer segments to automate and engage with through email’ on Thursday, June 22 at 10.00 am PT.The webinar will address topics such as customer segmentation and data analysis.Webinar speakersKath Pay, Founder and Snr Consultant, Holistic Email MarketingThue Madsen, Marketing Operations Manager, KissmetricsKissmetrics team says, “Successful ecommerce marketing is all about being engaging – saying the right thing (or offering the right product) to the right customer at the right time.  Engaging your prospects and customers... [...]

TurnTo Networks, a next generation customer content solutions provider, has published the findings from its new research ‘Hearing the Voice of the Consumer: UGC and the Commerce Experience‘.The findings reveal that user-generated content (UGC) marketing tactic influences 90% of shoppers’ purchasing decisions. This survey covered 1,000 US shoppers who made an online purchase in the past 12 months.Key findings90% shoppers reported UGC influences their decisions to make a purchase87% said that search engines influence their purchasing decisions79% shoppers stated that promotional... [...]

Content needs to read and liked by people. Then only it serves the right purpose. Content promotion is a task that can make your marketing efforts more successful.Marketing Land’s Andrea Lehr has shared three common promotion mistakes that marketers make while trying to expand their content marketing.Lehr says, “Great content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle. And although developing a successful content promotion strategy may sound easy, it actually requires more work than you think — whether you’re... [...]