Mobile has become a major player in the e-commerce now. Improving mobile conversion rate can help retailers take their business to new heights.Econsultancy’s Steve Borges has published an article sharing tips on using data to improve mobile conversion. Borges has talked about the three major stages of the customer journey that can help marketers analyze data and implement appropriate strategies.Borges says, “Shopper behaviour on mobile is quite specific. Shoppers are pretty single minded about getting to the product quickly.Some of the insights from a recent, large-scale study we... [...]