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Monday, May 25, 2020

Category Name: Paid Search Marketing

Think like Google. Raise your ranking #ad

Google can contribute to your website’s success or contribute to its downfall, depending on how it estimates your site’s value to their search clients.Google looks for “signals” that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can crawl your site to understand what it is focused on), it judges the site worthwhile and gives it a good ranking.Every webmaster/marketer should pay attention to what Google is looking for and give it the signals that will raise your ranking.But... (Read More ...)

Audience Targeting in Paid Search [Podcast]

Reaching out to your target audience is the ultimate criteria behind creating your paid search marketing campaigns. You can do this with right keyword selection and creation of attention grabbing campaigns. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Audience Targeting in Paid Search’ featuring Amy Bishop.Csutoras says, “For episode 168 of The Search Engine Journal Show, I had the opportunity to interview Amy Bishop, Owner and Marketing Consultant at Cultivative.Bishop talks about audience targeting in paid search – what... (Read More ...)

How to improve search engine rankings with podcasting

Achieving higher search engine rankings is very essential for the businesses. Content plays the vital role in influencing the search engines.Search Engine Land columnist Sherry Bonelli has shared a useful article on using podcasting as search engine rankings tool.Bonelli says, “There are many search engine optimization (SEO) and reputation management benefits to guesting on podcasts. Here are some tips on how you can get an SEO and reputation boost by guesting on podcasts.Boost SEO and your brandBeing a guest on a podcast is literally one of the most powerful SEO tactics you can use... (Read More ...)

Improve your search rankings with Twitter

Social plays a pivotal role in getting you on top in the search engine results. Twitter is having its own space and works in an influencing manner. If you could properly utilize the Twitter power, it can positively help you secure good SEO ranks too.Entrepreneur contributor Syed Balkhi has shared three tips to use Twitter for enhancing the search engine rankings.Balkhi says, “Contrary to popular belief, most SEO experts agree that the number of social shares referring to a link increases its value and influences higher ranking on Google. Simply put, the more shares you get on Twitter... (Read More ...)

Free White Paper: ‘How to Increase Calls from Paid Search’

The Digital Marketing Depot has published a white paper ‘How to Increase Calls from Paid Search: 10 Guaranteed Tactics’.About the white paperThe massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer.By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it’s time to reimagine stale best practices, add new layers to your analytics, and breathe new life into your mobile search campaigns.Download this step-by-step guide from... (Read More ...)

The #1 Reason Paid Ads (On Search, Social, and Display) Fail [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’.The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising.In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped... (Read More ...)

Voice search: ranking factors you should know

Voice is the new trend in the mobile-led Internet world. When it comes to getting good rankings for the voice search, you need to consider several metrics.Search Engine Land columnist Greg Sterling has shared an analysis of the eleven voice search ranking factors.Sterling says, “Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker.What Backlinko found was consistent with what many others have been saying but there were also... (Read More ...)

How (and Whether) to Invest in and Structure Online Communities [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘How (and Whether) to Invest in and Structure Online Communities’.The MOZ team says, “Building an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch?Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or a little of both?... (Read More ...)

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content’.The MOZ team says, “Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution... (Read More ...)

Five ways to strengthen your paid search strategy

Organic search marketing is one of the best ways to promote your brand and paid search strategy enhances reach established by the organic search.Search Engine Journal columnist Ilya Cherepakhin has shared five ways marketers can strengthen their paid search marketing strategy.On localized online assets Cherepakhin says, “It is strongly recommended to secure a website with the local domain.Click-through rate and conversion rate are generally higher for sites and ads with local country domains.If multiple languages exist, (e.g., Simplified and Traditional Chinese), consider structuring... (Read More ...)

Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly’.The MOZ team says, “Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and... (Read More ...)

Three ways technical SEO can help you perform better

Your content plays the vital role in getting good search engine ranks. Apart from content, your techniques to get your sites rank high also matters.Search Engine Land columnist Ryan Shelley has posted an article on how these techniques, i.e. technical SEO can help you get good search engine rankings.Shelley says, “Technical SEO can help your site in the age of semantic search in a number of ways:Titles & meta. Your title is one of the first things crawled on your web pages. Providing a clear and focused title helps the crawler understand the content on the page. It helps set the tone... (Read More ...)