Patrick Burke says, “Compelling content – everyone talks about it, yet it is as difficult to articulate as it is to create. Seminar after seminar, blog post after blog post, content marketers provide the same trite advice: Create compelling content.This is usually followed by examples of compelling brand content in various mediums – videos, infographics, memes, e-books, podcasts, etc.It’s as though the answer to the million-dollar question of how to compel people with content is – make the content compelling“.10 Commandments to Create Compelling ContentContent Marketing... [...]

Nina Zipkin says, “If you’re starting a new company, you want to make sure that your product gets in front of as many interested potential customers as you can. One way to make that possible is to make it available on Amazon, which gets an influx of about 75,000 new products each day.The process, as outlined in an infographic from new product development firm Idea Buyer, takes 10 simple steps. Start by figuring out how many units of your product you intend to sell, and connect with with GS1, an organization that provides barcodes to retailers and businesses, to get a UAN or EPC barcode.... [...]

Sarah Landrum says, “Whether or not you’re aware of it, you’re surrounded by creative marketing techniques. Larger brands use what’s happening around them to create powerful marketing tactics that drive both attention and business.So how do you make it work for you? How can you take events that are going on in the world or your community and use them to your advantage?To get started, follow the tips listed below.Sponsor an Event and Mirror Marketing TacticsEvent sponsorship has the potential to maximize your brand’s marketing efforts. In recent studies, 62% of marketers involved... [...]

Scott Gerber says, “While there isn’t any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible. This includes incentivizing not only your team, but also your customers, to post it on their social networks.11 entrepreneurs from Young Entrepreneur Council (YEC) explain best strategies for doing so without seeming overbearing.1. Create great contentIf you create great content that resonates with your customers and also provides value to their friends and family members (such as a useful statistic,... [...]

Ben Davis says, “As a writer and ‘content person’ I have often been daunted by SEO but known that doing it is important to my survival.The theory of SEO and learning about its latest developments seem easy enough but it can be scary to think ‘”right, I’m going to do some actual SEO today.”Well having done what I consider to be the basics for a little while, I thought I’d share them.Find and compress heavy imagesGoogle’s Mobile-Friendly Test will help you find images that are slowing down page load. Compress the originals in photo editing software (a hack job... [...]

Amy Gesenhues says, “Yahoo CEO Marissa Mayer took center stage during Monday’s IAB MIXX conference in NYC, and told the audience that she thinks it’s a mistake for internet users to install ad blockers.Near the end of her conversation with The Slate Group chairman and editor-in-chief Jacob Weisberg, Mayer weighed in on the hottest topic in the marketing industry today.“I personally think it’s a mistake to install ad blockers,” Mayer said. She says Yahoo has ads that work and make for a better internet experience, adding to the content versus taking away from it. According to... [...]

Niraj Ranjan says, “Helpscout says that it takes 12 positive experiences to make up for one unresolved customer experience. Customer support is no longer a back-end operation, it has become imperative that every organization takes steps to build a customer-centric organization. In the same regard, more and more, companies are moving to social media to provide support to their customers.As many as 67 percent of consumers have, at one point, used a company’s social media account to ask for help. These trends speak volumes about the importance of having a real and well-defined strategy... [...]

Kelton Reid says, “If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second.We’re all on the verge of an attention meltdown.This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them.That means you have to use every writing tool you can to gain and keep audience attention.Believe it or not, a return to solid writing fundamentals — and more specifically,specificity — can get you out ahead of the competition without... [...]

Hannes Ben says, “Whether it’s for a regional website, direct response marketing or a content campaign, international copywriters have to find the difficult balance between brand guidelines, linguistic standards and marketing performance.This is further complicated in online marketing, where search engines and social media platforms impose distinct rules on the length of copy, the use of particular terms, punctuation etc. All things that copywriters need to factor into their work.If that wasn’t enough, moving into new territories adds a third dimension of complexity – language.... [...]

Neil Patel says, “One of the biggest problems with social media is that there’s just so much of it. So many people with so many posts. So much content.The result is that you often feel overwhelmed. Instead of clicking on anything and going anywhere, you just scroll and scroll. That may be great if you’re a user, but what if you’re a business or site owner? It’s nice to get brand awareness, but it’s even better to get a click that converts into a sale or subscriber or whatever your campaign goal is.So, how do you go about doing that? Consider these four strategies aimed at... [...]