Sarah Landrum says, “Whether or not you’re aware of it, you’re surrounded by creative marketing techniques. Larger brands use what’s happening around them to create powerful marketing tactics that drive both attention and business.

So how do you make it work for you? How can you take events that are going on in the world or your community and use them to your advantage?

To get started, follow the tips listed below.

Sponsor an Event and Mirror Marketing Tactics

Event sponsorship has the potential to maximize your brand’s marketing efforts. In recent studies, 62% of marketers involved in event sponsorship were satisfied with the return on investment following the event“.

How to Capitalize on Major Events: Creative Ideas for Smaller Budgets

Business.com

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