The latest MOZ blog post is titled “From Keywords to Contexts: the New Query Model”.Tom Anthony says, “Gone are the days when a search query simply involved a string of words. Today’s queries include all sorts of implicit data — location, device, etc. — that add to the search engines’ understanding of what searchers really wanted to find. That fact has some very real implications for the way we think about keywords”. From Keywords to Contexts: the New Query Model MOZ Blog [...]

Ryan Martin has a long track record of Google Adsense earnings. He lets Google place ads on his site and is paid a commission when someone clicks on one. Although other people are disparaging the earning potential of Adsense, he is turning a profit with it.Now, Martin has released Adsense Armageddon to show us how he does it.He doesn’t rely on mini-sites or exact match domains. They used to work, but now they provide little boost to your earnings. Now, you need an authority site and Martin shows us how to achieve that lofty status.This approach, he says, avoided the Panda and Penguin... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Websites Will Become the AM Radio of the Internet″.Baer says, “If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. This is the great benefit of Youtility – marketing so useful”. Websites Will Become the AM Radio of the Internet Jay Baer’s ‘Convince & Convert’ Blog [...]

The latest post on ‘Copyblogger’ Blog is titled “How to Raise Money for Your Business”.Brian Clark says, “You know what sucks?Talking to money people. Whether they want to buy you or invest in you, it’s just no fun.And that’s if you can get their attention in the first place.We’ve had those discussions ourselves earlier this year, and our answer is still no. It may always stay that way”. How to Raise Money for Your Business ‘Copyblogger’ Blog [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: 6 common traits of a template that works”.John Tackett says, “What are some common characteristics successful people share in common?Is it having a natural curiosity fused with a creative wild spark?Or perhaps, it’s the end result of dialing into just the right mix of leadership and perseverance to see things through when the going gets tough?It’s tough to point to one particular trait that determines success, however you can look for some patterns”. Landing Page Optimization: 6 common traits... [...]

The latest article on ‘Business 2 Community’ is titled “5 Common Mistakes to Avoid on Google+”.Shanna Mellon says, “Google+ maybe a newer social network, but it’s a powerful one.In fact it is now the second largest social media network behind Facebook after only launching just over two years ago.So why are so many Google+ users confused about how to use it? The fact is, if you’re like most people on Google+, you’re still a little confused about the site”. 5 Common Mistakes to Avoid on Google+ Business2Community.com [...]

This is our last chance to tell you about Experian’s webinar on Tuesday, August 27 at 1.00 pm ET. The topic of the webinar is “Driving smarter acquisition with Yahoo!”.Experian team says, “During this webinar Felix Escobedo, Director – Account Management, Yahoo! and Aly Baker, Director – Client Development, Experian Marketing Services will show how Yahoo! applies these insights to develop customized strategies for advertiser partners, identifying the best opportunities for reaching their target audience.During the webinar we will discuss:– Using web... [...]

The latest article on ‘MarketingProfs’ is titled “Three Deadly Reasons Most Websites Fail”.Mike Volpe says, “Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds.People are loyal to websites that draw them in because, simply put, the majority of those 700 millions sites are just plain bad. Of millions of websites analyzed by Marketing Grader, a whopping 72% received a grade of 59 out of 100 or below, which essentially means... [...]

The latest post on ‘Mashable’ is titled “9 Data Sets Every Ecommerce Company Should Measure”.Scott Gerber says, “To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising.Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases.Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy“. 9 Data Sets Every Ecommerce... [...]

The latest article on ‘Business 2 Community’ is titled “Why You Should Incorporate Storytelling Into Your Email Campaigns”.Karen Frasca says, “Traditionally, marketing has been about making noise, in one way or another, to stand out, get attention, and drive sales. And today’s marketplace is arguably the noisiest it’s ever been. People have information, messages and ads coming at them from everywhere – even at the gas pump and in line at the grocery store – every waking hour of the day. As a result, standing out amidst the clamor is becoming more and more challenging”.... [...]