Allison Howen says, “Self-service analytics tool DataHero has unveiled a Google Analytics integration, which aims to help users make quicker data-driven decisions for their business.“The Google Analytics integration is one of the most requested by customers,” said DataHero co-founder and CEO Chris Neumann. “Every marketer uses Google Analytics to track traffic and we’re making the data visualization aspect easier to drive business decisions forward.”Through the integration, DataHero will create suggested charts based on the Google Analytics data. That said,... [...]

Pete Prestipino says, “Content marketers should expect a variety of solutions to emerge in 2015 to support their initiatives – and the surge will likely start with offerings focusing on analytics. Scribble Technologies Inc., makers of ScribbleLive, recently announced the launch of ScribbleLive Social Discovery, an innovative new software module for content marketers based on “deep data” analytics.ScribbleLive’s new algorithm-based approach helps content marketers identify topics and influencers to maximize the impact of their content strategy”.Content Marketing... [...]

Derek S. says, “Choosing an e-commerce solution can be a daunting task, regardless if you are a retailer who is just getting started selling online or an experienced seller with a robust inventory.Since each e-commerce solution comes with its own unique feature set, it is vital that prospective retailers do their research to identify which platform is the best fit for their business”.Master List of E-Commerce Solutions for 2015Website Magazine [...]

Derek S. says, “As brands place more and more importance on utilizing social media, they must first understand how the most successful brands generate consumer engagement with their posts.Simply Measured, a social analytics platform, has released the findings of its Q3 2014 Facebook Study that measured brand activity on the popular social network using the Interbrand Top 100 Global Brands over a three-month period.According to Simply Measured, the companies included in the study have garnered a total of 1.1 billion fans on Facebook, with 77 percent of the companies having individual audiences... [...]

Pete Prestipino says, “Personalization and predictive analytics platform Reflektion is showing it has the capacity to help online retailers drive more revenue from their website search functionality.Reflektion recently introduced Personalized and Visual Site Search for eCommerce retailers and brands, which adds a layer of personalization and product imagery to site search results on eCommerce websites. So far it seems to be working – quite well in fact.The new feature has been in beta at performance sportswear company 2XU and The O’Neill Clothing Company, and is generating... [...]

Derek S. says, “From personal to commercial and business, email remains one of the most popular forms of communication.Like all data on the Web, email is subject to attack so it’s important that enterprises take the necessary precautions to safeguard their information.nCrypted Cloud, a security company focusing on protecting data in the cloud, has recently announced a new module titled Infinite Mail for Dropbox for Business.The new module comes as a part of nCrytped Cloud’s extended collaboration platform and helps to strengthen enterprises email security as well as endow its users... [...]

Pete Prestipino says, “Email and cross-channel marketing solution StrongView recently released results of its 2015 Marketer Trends Survey, confirming much of what you may likely expect from the channel – its awesome. For 61% of the nearly 400 respondents, email marketing remains the top target for increased investment in 2015. What’s more, a full 93% plan to maintain or increase investment in email for the 2014/2015 holiday shopping season. Marketers that participated in the survey also noted that they are increasing efforts to improve context and relevancy through the application... [...]

Pete Prestipino says, “Native ad technology platform TripleLift announced it has signed an agreement with The Atlantic to be the platform for the brand’s integrative native advertising efforts across its portfolio of sites.TripleLift’s platform will enable The Atlantic’s integrated marketing team to deliver branded advertising messages that match the look and feel of its site without comprising the integrity of the brand’s original visual content. Through the use of proprietary computer vision technology, TripleLift’s system analyzes unique image data to determine how to crop... [...]

WM team says, “Checking search engine rankings on a daily basis can drive a marketer crazy and is not an indication of whether a marketing campaign is yielding results or not. This is especially the case nowadays since Google’s algorithm seems to be delaying search engine movement. Nonetheless, if you want to fix a drop in your search engine rankings, here are a few ways to do it.Work on getting more shares on social media.Social media shouldn’t be ignored, even if it doesn’t have a direct effect on your rankings. There is a reason why the top Google results usually stay at the top:... [...]

Derek S. says, “The best way to guarantee a prosperous new year is an up-to-date company website. This article describes a few of the most important features your site needs going into 2015.Responsive Website DesignResponsive design allows your website to automatically adjust for optimal viewing on desktops, tablets and smartphones. With so many people using mobile devices for Internet access, responsive design has quickly moved from a luxury item to a must-have feature”.What Your Website Needs for 2015Website Magazine [...]