Scott Salkin says, “In 2015, more than 70% of revenue generated in the US came through indirect sales and marketing channels. 70%! And that spans all vertical markets—from technology to finance and retail to real estate—and businesses of all sizes.Companies are no longer waiting until they’re multinational corporations; even early-stage companies that have their sights fixed on growing fast and far are developing indirect sales ecosystems, working with partners to expand their reach.Could a network of partners be your ticket to accelerated growth and market expansion? If so,... [...]

Fritz Brumder says, “Livestreaming video has quickly become a hot trend in digital marketing. Facebook users, for example, spend three times longer watching live video on the social network than video that’s pre-recorded.And innovative brands that were early adopters of livestreaming have already reaped the rewards of this powerful, authentic, engaging, measurable, and cost-effective digital marketing channel—and they continue to do so.Whether you’re now evaluating livestreaming video or you’ve already decided to use it in your marketing mix, here are six helpful tips... [...]

Tom Whatley says, “How often do you look to your customers for a true understanding of their challenges? We collect huge amounts of data on them, but rarely use that data. In fact, only 0.5% of the data available to us is ever used or analyzed according to MIT Technology Review.The potential insight that data can provide us is going to waste. As Bernard Marr, CEO of Advanced Performance Institute, puts it: “To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business... [...]

Aleh Barysevich says, “Last year, I wrote about five SEO trends you needed to know in 2016. Plenty of things in the SEO industry have stayed the same since I made those predictions (e.g., mobile optimization is still all-important, responsive Web design is still essential to ranking well, and keyword rankings are still important), but much has changed, too.In this article, I walk you through five of the hottest SEO trends that you can expect to see more of in 2017.1. Rank Tracking2017 is going to bring rank tracking back to the forefront. Yes, you read that right.Rank tracking is almost... [...]

Laura Patterson says, “Agile companies want to be able to rapidly adjust on all fronts, including Marketing. Companies are interested in marketing that’s agile because they believe it will help them deploy the right elements of the marketing mix at the right time to influence the specific outcome they want to achieve.Scenarios to Facilitate AgilityScenarios are postulated sequences of events or other developments. Creating scenarios helps you consider a range of possible outcomes and drivers of change. Accordingly, scenarios are a powerful tool for understanding potential situations... [...]

Aleh Barysevich says, “Last year, I wrote about five SEO trends you needed to know in 2016. Plenty of things in the SEO industry have stayed the same since I made those predictions (e.g., mobile optimization is still all-important, responsive Web design is still essential to ranking well, and keyword rankings are still important), but much has changed, too.In this article, I walk you through five of the hottest SEO trends that you can expect to see more of in 2017.1. Rank Tracking2017 is going to bring rank tracking back to the forefront. Yes, you read that right.Rank tracking is almost... [...]

Samantha Smith says, “As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing’s future. It’s the best way to become a thought leader in a digital, global society—and connect with prospects and leads at the various stages of the buyer’s journey.But I also see the many pros of relevant paid traffic efforts that lead visitors to high-quality content. Such advertising can be an undeniably successful part of a marketing strategy.Paid traffic isn’t about clickbait or spammy links. It can be a healthy method of reaching a new... [...]

Ayaz Nanji says, “Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center.The report was based on data from a survey conducted between March 7 and April 4, 2016 of a national sample of 1,520 people age 18 and older living in all 50 US states and the District of Columbia. The researchers polled respondents on their useage of five major social networks: Facebook, Instagram, Pinterest, LinkedIn, and Twitter.Some 68% of all US adults (those with and without Internet access) say they are Facebook users; 28%... [...]

Ayaz Nanji says, “Marketers say segmentation/targeting and list growth are their top email challenges, according to recent research from Clutch.The report was based on data from a survey of 303 respondents who describe themselves as expert, advanced, or intermediate email marketers. All respondents work for companies with 100 or more employees (31% B2B, 69% B2C).Tracking results ranks as marketers’ third biggest email challenge (respondents were asked to pick their top three issues).Personalization ranks fourth, followed by developing a strategy and retaining subscribers.The most... [...]

Vahe Habeshian says, “For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns.A holiday-themed infographic by email marketing services provider Campaigner offers some tips and advice to help your marketing thrive during the holidays.Among the statistics and best-practices to capitalize on and boost holiday sales:—Celebrate the season of giving and treat your new subscriber to a present: 85% of consumers say an email with a coupon code would influence them to buy.—Embrace the holiday savings and offer... [...]