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Wednesday, January 29, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ MarketingProfs articles ’

‘How to Write Compelling Email Content Customers Want to Read’ – MarketingProfs

Laura Forer says, “As consumers, we’re often quick to delete emails that don’t seem relevant to us. So when we put on our marketer hats, we should be thinking about what our customers want to hear more than what our brands want to say. That may seem obvious, but writing compelling content is harder than it […]

‘Retail Strategy Today: A Blended Online and In-Store Shopping Journey’ – MarketingProfs

Laura Forer says, “Consumers’ use of mobile and digital devices while shopping in-store has increased significantly in the past few years, an infographic by CUBE, a company that specializes in providing digital customer experiences, points out. For example, 5% of retail sales were influenced by mobile devices in 2013, but by 2016 that figure had jumped […]

‘The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That Is’ – MarketingProfs

Barry Feldman says, “Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases. So… What’s social proof? Social proof is “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct […]

‘Eight Simple SEO Mistakes Killing Your Content Marketing’ – MarketingProfs

Ronald Dod says, “Search engines help you get new readers, viewers, and listeners for your content, but all too often you yourself are the reason search engines hold your content back from prominent positions in their search results pages. Search engines want to show the world your content, but not if you’ve made mistakes that undermine […]

‘Global Advertising Forecast for 2017 by Ad Medium and Region’ – MarketingProfs

Ayaz Nanji says, “In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith. The report was based on Zenith’s global advertising data for past years as well as spend projections through 2019. Internet ad spend is expected to reach […]

‘Social Media News and Milestones: 2016-2017’ – MarketingProfs

Laura Forer says, “2016 was a busy year for social media, and an infographic by The Website Group maps out a timeline of some of the biggest social media events and milestones. Some of the highlights for various social networks: • January 2016: Snapchat rolled out its on-demand Geofilter. • May 2016: Facebook extended dynamic ads to […]

‘Five Ways to Conquer Local Marketing’ – MarketingProfs

Laura Forer says, “National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. Local marketing automation platform Brandmuscle has put together an infographic with five ways to make your local efforts successful—no matter what your local strategy entails and who you’re selling through. Some highlights: • Make digital a […]

‘Facebook Advertising Benchmarks for 18 Industries’ – MarketingProfs

Ayaz Nanji says, “The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries: apparel, auto, B2B, beauty, consumer services, education, employment/job training, finance/insurance, fitness, home improvement, […]

‘How to Use Events to Create Cross-Channel Marketing Success’ – MarketingProfs

Laura Forer says, “As a marketer, your bag of tricks may include content, email, and social marketing. But what about events? Event marketing can increase your bottom line by boosting your digital marketing, your brand, and your sales, an infographic released by NCC Home Learning points out. For example, event marketing helps brands collect demographic information, […]

‘The Most Effective Tactics for Growing Email Lists’ – MarketingProfs

Ayaz Nanji says, “Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2. The report was based on data from a survey of 225 marketers based in the United States (39% work for B2C firms, 36% for B2B firms, and 25% for hybrid B2C-B2B firms). Some […]