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Friday, March 29, 2024

‘10 Types of Images to Boost Your Social Media Engagement’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “10 Types of Images to Boost Your Social Media Engagement”. Bob Cargill says, “As a writer by trade, it’s not easy for me to utter these words, but I’m not going to lie: On social media, a picture is worth a thousand words. It’s true. Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than text alone. If you want more likes, comments, shares, retweets, and clicks, you want to include pictures with your social media posts. You want to... [...]

‘Facebook Ad Clicks Set Record in Q4 2013, But Concerns Linger’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Ad Clicks Set Record in Q4 2013, But Concerns Linger”. Kurt Wagner says, “It was another solid quarter for Facebook ads in Q4 of 2013, as the company recorded its best quarter ever in terms of overall engagement, according to new research from Adobe. Facebook saw record highs in areas such as total ad clicks and click-through rates last quarter, according to Adobe’s Q4 2013 Social Intelligence Report, which analyzes ad clicks and referral traffic for most major social networks. The social network’s click-through... [...]

‘75% of Brands’ Facebook Posts Are Photos, Study Says’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “75% of Brands’ Facebook Posts Are Photos, Study Says”. Matt Petronzio says, “Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network. But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook’s design lends itself to visuals, that isn’t too surprising — however, only 10% of brand posts are links, while text-only... [...]

‘FCC Proposal Would End Net Neutrality as We Know It’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “FCC Proposal Would End Net Neutrality as We Know It”. Lorenzon & Jason say, “The FCC has announced that it will propose Internet regulations that would allow online content providers to negotiate for preferential treatment from Internet service providers, potentially undermining the principles of net neutrality. A Federal Communications Commission statement obtained by Mashable on Wednesday leaves open the possibility that companies could pay Internet service providers (ISPs) to get better access to consumers. Net neutrality regulations... [...]

‘5 Tips for Improving Your Ecommerce Revenues’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “5 Tips for Improving Your Ecommerce Revenues”. T. L. Stanely says, “Online shopping has created an efficient and enjoyable shopping experience for its users, and now, brick-and-mortar shops are trying to do just the same — by moving the online experience offline. Kate Spade Saturday, an innovative retailer in Tokyo’s fashion-forward Harajuku district, blends its online and offline worlds with in-store technology that emphasizes social sharing. Stroll through the flagship store in Tokyo, touch any of the oversized iPads embedded... [...]

‘19 Social Media Facts That Every Marketer Should Know’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “19 Social Media Facts That Every Marketer Should Know”. Samantha Murphy Kelly says, “Most brands, by now, recognize the power of social media and understand it’s not just a passing fad. In fact, if Facebook were a country, it would have the third-highest population, behind China and India. And more people these days own a mobile device than a toothbrush. Erik Qualman, author of “Socialnomics” and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media... [...]

‘Facebook: Auto-Play Video Ads Will Remain Small Scale This Year’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook: Auto-Play Video Ads Will Remain Small Scale This Year”. Todd Wasserman says, “Facebook doesn’t expect its video auto-play News Feed ads to make a “material contribution” to ad revenues this year, COO Sheryl Sandberg said on Wednesday. In a call with analysts following Facebook’s first-quarter earnings announcement, Sandberg said the company is waiting for users to get used to seeing auto-play video in their News Feed before making auto-play ads more common. “In terms of expectations for that, we... [...]

‘Twitter’s New Profiles Are Now Available to Everyone’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter’s New Profiles Are Now Available to Everyone”. Colin Daileda says, “Twitter’s redesigned profiles, which the company has been testing for months, are now available to everyone. The Facebook-like redesign emphasizes larger text, images and a customizable profile that is designed to be a more in-depth summary about the user. You can activate your new profilehere. The new rollout showcases a user’s most popular tweets in a larger font. Users can also pin a specific tweet at the top of their feed, and they can... [...]

‘Facebook Adds Features to Paper, Says Slow Growth Is No Concern’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Adds Features to Paper, Says Slow Growth Is No Concern”. Kurt Wagner says, “Facebook Paper, the standalone news reader app the company launched in January, released its first significant app update Friday — adding a couple new features to the News Feed section of the app as well as making a few subtle design tweaks. You can now see birthdays and events within Paper by clicking on the notifications tab in the upper righthand corner of the app and scrolling to the bottom. Users can also add a photo to a comment by using the phone’s... [...]

‘Mobile Ads on Twitter Will Now Promote App Downloads’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Mobile Ads on Twitter Will Now Promote App Downloads”. Todd Wasserman says, “You will soon start seeing ads on Twitter‘s mobile app for other apps. The company announced a mobile app install suite on Thursday, which leverages Twitter’s 2013 MoPub acquisition to let marketers advertise both on Twitter and off Twitter. Twitter officially announced the ad units on Thursday, but the news was reported in The Wall Street Journal weeks ago, and some Twitter users also reported seeing the ads earlier in the month. Twitter has... [...]


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