Mashable has announced ‘Pinterest Marketing And Ads Blueprint’ course. This course teaches how Pinterest works and how marketers can use it. Mashable team says, “One of the central challenges of marketing through social media is sorting through buyers and sellers to get a high conversion rate. On many platforms you have to invest big to get a sustainable conversion. However, the vast majority of Pinterest is comprised of buyers, which means well-targeted campaigns have a much higher success rate. This course teaches you how to use Pinterest as a powerful marketing channel and... [...]

Marketing Land has reported that Pinterest has started adding autoplay video ads to its users’ feeds and search results. These promoted soundless videos will start playing automatically. The autoplay video ads are seen on the accounts of Adidas, L’Oreal, Toyota, Universal Pictures and Visa. Tim Peterson says, “Since the video ads play automatically and are therefore more likely to get views, they will likely also cost less for advertisers, as has been the case with Twitter’s autoplay video ads since it relaxed its viewability standard. Pinterest will charge advertisers based... [...]

Pinterest has announced that it is going to use photo data to target ads on its network. This new update will help Pinterest users easily connect to the products they are finding. Pinterest team says, “When a potential customer spots a table they like the looks of on Pinterest, visual discovery helps us recognize the style, textures and shapes that make it unique. We can identify it as a “rectangular, mid-century modern dining table,” and show similar products that match the look and feel. We help people find your ads in the very same way, connecting people to products they like the looks... [...]

Antony Maina says, “Pinterest has finally launched Lens point-and-shoot discovery tool to everyone on Android and iOS in the U.S. Pinterest Lens is one of three visual discovery features introduced by Pinterest recently. The feature simply allows users to snap a photo or use an existing image on their camera roll to find pins and themes related to the photo. Using Pinterest Lens To get to Lens, you first need to update your app, tap the search bar and then tap the red camera icon. Point Lens to your object of interest — could be shoes, other fashion accessories, tables and chairs, etc.... [...]

Zak Stambor says, “Pinterest today rolls out three products, including ’Shop the Look’, which lets a consumer tap a blue circle on a product pin to get recommendations for similar items she can buy on Pinterest or from a brand. Pinterest Inc. wants to bridge the gap from inspiring consumers’ future purchases to driving them to make a purchase by rethinking the way consumers search for products on the web. The social network today rolled out “Shop the Look,” a tool that enables Pinterest users to identify, shop and buy products within fashion and home pins, as well as two other visual... [...]

Nikki Gilliland says, “When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme. Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017. Of course, Pinterest’s age-old image problem remains, with the platform often being dismissed as ‘female-centric’ – a place for wedding inspiration and rainbow cake recipes. But having surpassed 150m monthly users in 2016 – a 50% increase from the previous year – and a growing male... [...]

Patricio Robles says, “Pinterest has proven to be a revenue-driver for retailers, and for that reason, it has been made an important part of digital marketing strategy for many brands, including ASOS and Made.com. Now, marketers will have even more opportunities to reach consumers on Pinterest thanks to the launch of search ads on the popular service. Here’s what marketers need to know about Pinterest’s new ad offering, which had previously been tested by a number of major brands. The ads are inserted as Pins into the search results page On Pinterest, when a user enters a search... [...]

Ginny Marvin says, “Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns. Barilla, eBay, Garnier and Target have been among the brands testing the new search campaigns. The company says 97 percent of monthly searches are for non-branded queries, giving advertisers an opportunity it sees as unique across search and social to capitalize on upper-funnel commercial... [...]

Tamar Weinberg says, “Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this rollout, Pinterest’s ad campaigns only allowed for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for budgeting and targeting purposes, which shows that the platform is in it to win it by creating a serious advertising product. This logical step allows campaign managers to do the... [...]

Tim Peterson says, “Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter. The decision to eliminate its ad product coincides with Medium rethinking its business model and laying off 50 employees, or one-third of its staff, on Wednesday. Williams announced the latter moves in a blog post published on Wednesday, but he did not specify the status of Medium’s advertising business.... [...]