‘Pinterest now offers ad groups to paid campaigns’ – Marketing Land
Tamar Weinberg says, “Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this rollout, Pinterest’s ad campaigns only allowed for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for budgeting and targeting purposes, which shows that the platform is in it to win it by creating a serious advertising product.
This logical step allows campaign managers to do the following:
- Assign budgets toward specific ad groups, which allows for testing performance against different campaign objectives
- Align budgets toward specific audience segments, such as demographics and geographies”.
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