‘Pinterest Unveils Lens for Visual Search’ – Small Business Trends
Antony Maina says, “Pinterest has finally launched Lens point-and-shoot discovery tool to everyone on Android and iOS in the U.S.
Pinterest Lens is one of three visual discovery features introduced by Pinterest recently. The feature simply allows users to snap a photo or use an existing image on their camera roll to find pins and themes related to the photo.
Using Pinterest Lens
To get to Lens, you first need to update your app, tap the search bar and then tap the red camera icon. Point Lens to your object of interest — could be shoes, other fashion accessories, tables and chairs, etc. Lens will then help you find similar goods shared by other Pinterest users. You will also get information on businesses that sell such items. You can also use photos on your camera roll to do a search.
So Lens could be used either by your customers to find your products on Pinterest or by you to find the products of similar businesses including competitors”.
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