Nikki Gilliland says, “When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.

Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.

Of course, Pinterest’s age-old image problem remains, with the platform often being dismissed as ‘female-centric’ – a place for wedding inspiration and rainbow cake recipes. But having surpassed 150m monthly users in 2016 – a 50% increase from the previous year – and a growing male audience, could this be a false assumption?

Here’s a rundown of why it might be worth paying Pinterest a bit more attention this year. And to learn more on this topic, check out Econsultancy’s range of social media training courses”.

Why brands should be making more use of Pinterest

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