‘Pinterest bets visual search can drive shoppers from inspiration to purchase’ – Internet Retailer
Zak Stambor says, “Pinterest today rolls out three products, including ’Shop the Look’, which lets a consumer tap a blue circle on a product pin to get recommendations for similar items she can buy on Pinterest or from a brand.
Pinterest Inc. wants to bridge the gap from inspiring consumers’ future purchases to driving them to make a purchase by rethinking the way consumers search for products on the web.
The social network today rolled out “Shop the Look,” a tool that enables Pinterest users to identify, shop and buy products within fashion and home pins, as well as two other visual search tools.
Shop the Look lets consumers learn more about the products that appear within a pin by tapping a blue circle on an element within a pin to pull up recommendations for similar items she can buy on Pinterest or from a brand. For instance, if a pin features a model wearing blue jeans and a T-shirt, she can click on the jeans or the T-shirt for recommendations”.
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