‘What marketers need to know about Pinterest’s new search ads’ – Econsultancy
Patricio Robles says, “Pinterest has proven to be a revenue-driver for retailers, and for that reason, it has been made an important part of digital marketing strategy for many brands, including ASOS and Made.com.
Now, marketers will have even more opportunities to reach consumers on Pinterest thanks to the launch of search ads on the popular service.
Here’s what marketers need to know about Pinterest’s new ad offering, which had previously been tested by a number of major brands.
The ads are inserted as Pins into the search results page
On Pinterest, when a user enters a search query, Pinterest displays a search results page consisting of pins that match the query. On average, there are about 55 pins displayed per search results page”.
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