Pinterest is the up-and-coming marketing platform, due to its growing and engaged audience. The visual orientation of Pinterest makes it an ideal platform for getting people’s attention. You just need to understand what Pinterest visitors are interested in and then tailor your content to match their interests. With the newly released Pin Inspector software, it’s now easier than ever to uncover the “golden nugget” content you need in your Pinterest marketing. Watch the demo video here: Pin Inspector. This new software is the last Pinterest research tool you will ever need.... [...]
Archive for the 'Pinterest Marketing' Category
Pinterest is a great tool to help increase links back to your website to drive more traffic. It is more effective at steering traffic back to a website more than any other social media source. Tailwind’s Alisa Meredith has published an article highlighting some useful strategies to improve Pinterest engagement in 2021. She says, “Accounts averaging 20 saves or more per Pin are Pinning more original content (creates) than saves (repins). Of the January 2021 Pins we looked at with over 5,000 saves, only 18% were saves themselves. In a November 2020 study of over 160K Pins across 1,500... [...]
Pinterest has more than 450 million monthly active users. Its unique features continue to attract users from around the world. Jeff Bullas has shared seven critical tips to help you achieve best results on Pinterest in 2021. He says, “The cool thing about Pinterest is that it’s largely untapped compared to other social media platforms. While a lot of brands are reaping the rewards of this buy-ready audience, many have prioritized Facebook and Instagram, or even TikTok. So if you get Pinterest marketing right, things can happen pretty quickly. You can get an edge over your competitors... [...]
Search Engine Journal has published a new podcast ‘Pinterest, Snap, TikTok Targeting & Ad Options’ featuring Akville Defazio. Brent Csutoras says, “Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap & TikTok. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:09): Everybody. This is Loren Baker. Welcome to the search engine journal show with me today. I have a very special guest longtime friend... [...]
Rank Ranger has published a new guide called ‘The Beginners Guide to Pinterest SEO’ to help you deal with SEO activities for Pinterest. Liraz Postan says, “The first thing you need to know before you start planning your Pinterest SEO is that Pinterest provides a much better opportunity for your product to be sold when compared to other social media platforms, such as Facebook. The reason behind this is simple: people go on Pinterest when they need the inspiration to buy something! In fact, 89% of Pinterest users are looking for inspiration on what to buy. In comparison, only... [...]
Social Media Examiner has published a new video ‘Pinterest SEO: How to Optimize Your Content’ to help you manage Pinterest SEO. The SME team says, “Want more visibility on Pinterest? Wondering how to optimize your content for Pinterest search? Pinterest expert Jennifer Priest how to optimize your Pinterest content for more exposure. Learn how to optimize your boards through curation, and how to optimize your pins through keyword research with native Pinterest tools. Discover a hack to test whether your pin image is indexed correctly before you add it to a public board, and find... [...]
Social Media Examiner has published a new video ‘New Pinterest Tools: What Marketers Need to Know’ to help you learn about the new Pinterest tools you can use in marketing. The SME team says, “Explore Pinterest’s newest suite of merchant tools to help marketers and retailers reach customers this holiday season and beyond with special guest Jennifer Priest; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace Duffy”. Watch the video here. Social Media Examiner [...]
Search Engine Journal contributor Matt Southern has highlighted Pinterest search trends for Fall 2020. He says, “Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020. Search trends are identified based on which topics are currently seeing a spike in search volume compared to this time last year. Social media marketers can use this data to help guide their efforts throughout the rest of the season. Pinterest calls this particular season “back to life,” saying autumn is like a second new year: “Each year,... [...]
People use Pinterest as a shopping search engine. This platform influences the purchasing decisions of many of its users. Sprout Social contributor Chloe West has shared a step-by-step guide to help you start selling on Pinterest. West says, “We’ve already covered that 89% of US pinners on the platform are using it specifically to plan out purchases and research products, but that’s not all you need to know. Nearly half of all users are logging onto the site just to shop. Forty-seven percent to be exact. That’s about 150 million potential new customers buying your products. So find... [...]
Social Media Today is hosting a live Twitter chat on ‘Ask & Answer Questions About Marketing on Pinterest’ on Tuesday, September 8 at 12 pm EDT. The SMT team says, “#SMTLive brings together social media marketing professionals from around the world every week to connect and talk about hot topics in the industry. Join us for an insightful and live-ly chat on Twitter every Tuesday from 12-1pm ET”. Ask & Answer Questions About Marketing on Pinterest Social Media Today [...]