‘Minimalist’s Guide to Holiday Email Marketing’ – ‘Web Marketing Today’ Article
Pamella Neely says, “If you haven’t already planned your holiday marketing, you’re behind the curve: 40 percent of consumers started making Christmas buying decisions before Halloween. But don’t let that spoil your pre-holiday cheer. Even a few well-timed emails can bring in loads of Christmas orders.
Holiday Marketing Calendar
Marketers seem to add another semi-official holiday marketing day every year. While it’s good to know which days perform best, if you’re a small shop you may not be able to keep up with every new holiday, and you may not want to bury your clients or customers in an avalanche of emails. But just so you do know which days are which, here are the key marketing days around the holidays”.
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