This is a reminder for MarketingExperiments’ email marketing webinar scheduled on November 13.

MarketingExperiments team says, “The email marketing landscape is always changing. Today’s consumer rarely looks at an email with delight. The “You’ve got mail” days are long gone.

The customer now scans through an inbox with a disposition to delete. It is hard enough to get an “open,” let alone a “click.”

• So, what is it about an email that generates response?
• Which emails are the most effective at converting opens to clicks?
• What tactics work today in this skeptical atmosphere?
• How can we use email to effectively motivate our customers?

Maybe you are an email marketer; maybe you are a business owner. Maybe you are simply sending a single email to that one important client, or maybe you are sending millions of emails out at a time.

Regardless of your role, or how many emails you send in a given day, you have a message that you need to get delivered to your customer. Unless you communicate it effectively, it will join millions of other lost emails in the “trash” folder.

In this 35-minute Web clinic, we will study a recent experiment in which three small changes to an email campaign increased customer response by 27%. You will learn how to craft email messages and systematically achieve more clicks from their customers”.

Webinar Details

Organizer: MarketingExperiments

Topic: Converting Opens to Clicks: How 3 simple email changes led to a 27% increase in clickthrough rates

Day/Date: Thursday, https://attendee.gotowebinar.com/register/8886376482789993473

Time: 4.00 pm EDT – Time Zone Converter

Register for webinar details.

‘Converting Opens to Clicks: How 3 simple email changes led to a 27% increase in clickthrough rates’ Webinar

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