Is AMP a Google Ranking Factor?
AMP is an open-source HTML framework developed by the AMP Open-Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. It is optimized for mobile web browsing and intended to help web pages load faster.
Search Engine Journal contributor Matt G. Southern has published an article stating whether AMP is a Google ranking factor.
He says, “The claim here is straightforward – AMP gives pages a ranking boost in Google’s search results.
Discussions about AMP as a ranking factor began when Google launched the technology in 2018.
Why?
People think AMP is a ranking factor because Google has a stake in its success as a technology.
Google is responsible for creating AMP and actively encourages using it as part of a more significant effort to speed up the web.
In theory, Google could increase the adoption rate of AMP by turning it into a ranking signal.”
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