Are Nofollow Links a Google Ranking Factor? [Answered]
In its series explaining various Google Ranking factors, Search Engine Journal contributor Kayle Larkin has published an article explaining whether Nofollow links are a Google Ranking Factor.
She says, “At face value, the average website user cannot tell whether a link is Nofollow or Dofollow.
You can copy or click on a Nofollow link just the same as they do any other link on the web.
Behind the scenes, however, there is quite a big difference.
Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors.
Nofollow links are a bit more nuanced. As to whether or not Nofollow links are a ranking factor, that’s up for debate.
Some argue that Nofollow links have zero impact on ranking, and others claim that they still help, just not to the same degree that Dofollow links do.”
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