Search Engine Journal contributor Kristi Hines has published an article explaining whether internal links are a Google ranking factor. She says, “Google’s documentation about how search works and its starter guide on how site owners can help Google understand their content explain internal links’ importance. You can also find advice on Twitter and YouTube from Google representatives about optimizing internal links to help Google determine the most critical pages on your website. Internal links are a part of the ranking factors that help determine where your webpages will rank in search... [...]

An internal link is a hyperlink between two pages on the same website. They provide a smooth way for transition within the website. Content Marketing Institute contributor Ann Smarty has published an article on using internal links to get better reception from search engines and readers. She says, “Much of your interlinking strategy will rely on your editorial direction and calendars. Likely, your familiarity with the content will create some obvious choices. Here are a few general suggestions to help identify the more valuable content to link to: Keep an eye on your high-ranking content Link... [...]