SEO is at the core of achieving higher rankings in search engine result pages. You should keep your SEO strategy intact to continue getting the usual traffic post Google helpful content update.

MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes you should avoid.

He says, “Some may seem like common sense. However, many businesses and agencies still make those mistakes. That’s because it’s easy to fall into certain traps.

Here’s what the traps are—and what to do instead.

1. Longer content isn’t always better content

Since the “skyscraper technique” has become the norm, marketers have become increasingly focused on making posts longer.

That is a misguided approach.

Long content can still be thin content. That’s because “thin” doesn’t refer to length. It refers to depth.

Many businesses and SEOs simply review the content that’s out there, maybe pull insights from a few related posts to make it longer, and call it a day.”

Google’s ‘Helpful Content Update’: Five SEO Mistakes to Avoid

MarketingProfs

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