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Thursday, December 2, 2021

Archive for the '2014 Mobile Marketing Predictions' Category

‘The Mobile Makeover Of Digital Marketing’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “The Mobile Makeover Of Digital Marketing”. Lionel White says, “As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, “Click Here!” Simply put, innovations at the industry’s disposal today, including online video and mobile executions, were once easily dismissed as pipe dreams. The commonplace use of mobile devices and smartphones had not yet become... [...]

‘Mobile Advertising Business Will Grow To 18 Billion USD In 2014’ – Business Insider

The latest article on Business Insider is titled “Mobile Advertising Business Will Grow To 18 Billion USD In 2014”. Sulabh Puri says, “It’s true. Mobile phone is the king of all gadgets. It is one technological platform that is used the most by any consumer. This is the reason why advertising on mobile phones has become even more important for marketeers. Gartner is out with its latest study, which says the advertising spending on mobile phones will jump to 18 billion USD, up from 13.1 billion in 2013. As the number of smartphone shipment explodes, the advertisers will... [...]

‘Customer experience and mobile seen as most exciting business opportunities in 2014’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Customer experience and mobile seen as most exciting business opportunities in 2014”. David Moth says, “Customer experience, mobile and content marketing are among the three most important business opportunities in 2014, according to a new report from Econsultancy and Adobe. One-fifth (20%) of client-side respondents said that the customer experience was the most exciting opportunity for their organisation, making it the most popular answer. Among agency respondents mobile came out on top (21%) for the same question“. Customer... [...]

‘Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio”. Todd Wasserman says, “Mobile advertising, long criticized for its relatively puny size compared to TV and desktop ads, will hit $41.9 billion in 2017, Gartner estimates.That’s still a far cry from the $196.5 billion spent on TV advertising and the $110 billion spent on print in 2013, according to Magna Global. However, it’s larger than the $32.5 billion spent on radio advertising, a category that is contracting, not growing. “From 2015 to 2017, growth... [...]

‘Predictions 2014: Mobile Trends for Marketers’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Predictions 2014: Mobile Trends for Marketers”. Thomas Husson says, “My colleague Julie Ask and I revisited our predictions for 2013’s mobile trends and found that all of them are still evolving and relevant in 2014. During 2014, we’ll pass a key milestone: an installed base of 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business. 2014 will... [...]

‘It’s 2014 — Is Your Content Mobile Ready?’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “It’s 2014 — Is Your Content Mobile Ready?”. Arnie Kuenn says, “Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact, global tablet and smartphone traffic grew to 20 percent of all internet traffic in December 2013. Considering this 1-in-5 milestone, you cannot afford to ignore mobile users in 2014. It is imperative that your content is not only readily available to mobile users, but is optimized for mobile consumption. Is your... [...]

‘How We Are Entering The Second Phase Of The Mobile Revolution’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How We Are Entering The Second Phase Of The Mobile Revolution”. Dan Rowinski says, “Think your smartphone is smart? You ain’t seen nuthin’ yet. The technology that powers mobile is in the process of spreading, well, everywhere—and the world around us is going to be radically transformed as a result. Think of it as the next big phase in the evolution of mobile computing. Cars, televisions, factories, clothes and other wearable items … you name it, and the innovations that were developed for smartphones are going to help... [...]

‘Another Year in Review: Revisiting 2013’s Mobile Trends’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Another Year in Review: Revisiting 2013’s Mobile Trends”. Thomas Husson says, “Every year for the past few years, I’ve revisited our predictions for the previous year’s mobile trends. It’s now time to look back at 2013 and, specifically, at the 2013 Mobile Trends post I put together a year ago with my colleague Julie Ask. So many things happened in 2013, making it difficult to sum up the year overall. BlackBerry’s struggle and Microsoft’s acquisition of Nokia devices offered apt symbols for the end... [...]

‘Apple: People Spent $10 Billion On Apps In 2013’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Apple: People Spent $10 Billion On Apps In 2013”. Greg Sterling says, “Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013. Under its 70/30 rule, Apple would have kept roughly $3 billion of that revenue. In the month of December alone the company said that users spent more than $1 billion and downloaded three billion apps. Overall, Apple... [...]

‘Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising”, Brings Tumblr Into The Fold’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising”, Brings Tumblr Into The Fold”. Ginny Marvin says, “Yahoo announced several new advertiser initiatives during CEO Marissa Mayer’s keynote at CES in Las Vegas today.  The company is putting an umbrella over its disparate ad formats and buying gateways called “Yahoo Advertising”. The aim is to give media buyers and advertisers closer to a one-stop-shop for Yahoo ad inventory to make buying Yahoo ads more appealing. The ad platform is backed by Yahoo’s... [...]