‘Another Year in Review: Revisiting 2013’s Mobile Trends’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Another Year in Review: Revisiting 2013’s Mobile Trends”.
Thomas Husson says, “Every year for the past few years, I’ve revisited our predictions for the previous year’s mobile trends. It’s now time to look back at 2013 and, specifically, at the 2013 Mobile Trends post I put together a year ago with my colleague Julie Ask.
So many things happened in 2013, making it difficult to sum up the year overall. BlackBerry’s struggle and Microsoft’s acquisition of Nokia devices offered apt symbols for the end of the old mobile era. However, the mobile war is far from over. Following marketers’ integration of mobile into the mix, many vendors started to acquire mobile expertise, technology, and resources — and those acquisitions are far from over. Players like Facebook that acknowledged their past mistakes and turned into mobile-first companies managed to generate significant revenues; mobile now represents more than 40% of Facebook’s ad revenues“.
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