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Thursday, December 2, 2021

Archive for the '2014 Mobile Marketing Predictions' Category

‘Merging Massive Data Sets’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Merging Massive Data Sets”. Claudia Perlich says, “You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small caveat — it’s a bit pricey and not really in your budget. Now, you have a few options: beg your mom to chip in, bite the bullet and live off of bread until your next paycheck, try finding the dress discounted online, or hope that the dress goes on sale before your date. For these options, there are a number of relevant pieces of... [...]

‘Mobile in 2014: eBay, Net-A-Porter and more give us their predictions’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Mobile in 2014: eBay, Net-A-Porter and more give us their predictions”. David Moth says, “2013 was another fascinating year in mobile as many brands finally reached the point where smartphones and tablets now account for a majority of their site traffic. This meant that businesses could no longer ignore the need to cater for mobile users, leading to a noticeable trend towards using responsive design as well as the launch of a number of excellent commerce apps. The use of mobile technology in-store also became more prominent... [...]

‘How Gmail Improved Security & Email Analytics by Caching Images’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “How Gmail Improved Security & Email Analytics by Caching Images”. Tom Sather says, “Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps following suit sometime in January), regardless of whether or not the recipient clicked “display images below.” This change should prove to be a boon for email marketers, but not without some tradeoffs. “Images Off” A Matter Of Security HTML emails — specifically, scripts, images... [...]

’22 tips to help contain an online crisis’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “22 tips to help contain an online crisis”. Chris Norton says, “With the social web now starting to mature and more and more internet users becoming accustomed to updating, sharing, tweeting and liking via their smartphones and tablets, the job of a crisis manager has become increasingly more challenging. Organisations simply don’t have as much control over their marketing messages as they once did and as a result a crisis can happen anywhere and travel across the globe in seconds. The rise of citizen journalism and... [...]

‘Google’s Eric Schmidt: “Mobile Has Won”’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Google’s Eric Schmidt: “Mobile Has Won””. Greg Sterling says, “In an “ask a billionaire” interview with Bloomberg, Google Executive Chairman Eric Schmidt makes a number of predictions about the coming year and beyond. Among them he says, “Mobile has won.” What does he mean? The simple meaning of his remark — and the one he intends — is that there are more tablets and smartphones being sold than consumer PCs now. Schmidt also makes the relatively safe assertion that almost all consumers will have... [...]

‘Five mobile predictions for 2014’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five mobile predictions for 2014”. Carin van Vuuren says, “The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity. As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors. Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, more than 1bn smartphone units will... [...]