‘Apple: People Spent $10 Billion On Apps In 2013’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Apple: People Spent $10 Billion On Apps In 2013”.
Greg Sterling says, “Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013.
Under its 70/30 rule, Apple would have kept roughly $3 billion of that revenue.
In the month of December alone the company said that users spent more than $1 billion and downloaded three billion apps. Overall, Apple says it has now paid developers more than $15 billion — roughly half of which would have come this past year“.
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