‘Predictions 2014: Mobile Trends for Marketers’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Predictions 2014: Mobile Trends for Marketers”.
Thomas Husson says, “My colleague Julie Ask and I revisited our predictions for 2013’s mobile trends and found that all of them are still evolving and relevant in 2014.
During 2014, we’ll pass a key milestone: an installed base of 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business. 2014 will be the year that companies increase investments to transform their businesses, with mobile as a focal point.
Let’s highlight a few of the mobile trends that we predict for 2014:
- Competitive advantage in mobile will shift from experience design to big data and analytics. Mobile is transformative but only if you can engage your consumers in their exact moment of need with the right services, content, or information“.
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