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Thursday, December 2, 2021

Archive for the 'Pinterest Marketing' Category

‘Holiday Marketing Campaigns: ‘Tis the Season for Pinterest ‘ – MarketingProfs

Vahe Habeshian says, “People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases, according to Xenia Nosov, writing on the Pinterest business blog. That means lot of holiday shopping happens on Pinterest, and marketers can take advantage of that fact. So take into consideration the information in the following infographic to make the holidays, on and off Pinterest. For example, holiday planning on Pinterest starts early: Nearly half of Pinners start to plan for the holidays a couple of months out. Accordingly,... [...]

‘Pinterest queues up autoplay video ads for new Explore tab’ – Marketing Land

Tim Peterson says, “A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced on Tuesday. During the test, brands will pay a fixed price for every thousand times their video ads appear on people’s screens, even if those people don’t actually watch the video. If people do watch... [...]

‘Pinterest & Snapchat: 12 tips to dial in your visual ads’ – Marketing Land

Andrew Waber says, “By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject. If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have many excuses. But what about for the newer social platforms that don’t have as many best practices in circulation? For retail clients especially, there’s still time to make hay in Q4 on Pinterest and Snapchat. Pinterest Pinterest is a cool combination of social engagement/proof and search intent. Since I last... [...]

‘Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter’ – Entrepreneur

Aaron Agius says, “In August, Pinterest followed other major social platforms by launching full video ads for brands. More options for video marketing can only be good news for marketers, and here’s why I think so: One-third of all online activity is spent watching video 90 percent of users say seeing a video about a product is helpful in the decision process Shoppers who view video are 1.81 times more likely to purchasethan non-viewers But each social platform has its own audience and way of presenting video content, so you should create a unique strategy for each. Read on to learn... [...]

‘Pinterest Is Rumored to Add Explore Section’ – Entrepreneur

Lesya Liu says, “Instagram and Snapchat continue to be some of the most disruptive forces in social media and digital marketing in general. Their influences are clear in the latest (so far only rumored) Pinterest concept. According to anonymous advertising sources close to the company, the platform wants to develop a new placement for publishers and brands to focus on organic content by creating videos and multimedia posts. Advertisers will be given an opportunity to buy sections, primarily for video. Pinterest is planning to test out the idea first before making commitment or charging for... [...]

‘Pinterest’s monthly user base hits 150 million people, up 50% from last year’ – Marketing Land

Tim Peterson says, “Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine announced that 150 million people use its platform every month — including 70 million in the US — up from last year’s 100 million mark. The 50-percent monthly user base increase is a good sign for Pinterest as it tries to attract more and varied advertisers beyond the “tens of thousands of advertisers” it claims to already have. But it’s also a sign of how wide the gap has become between Pinterest and other platforms vying for those budgets. More than... [...]

‘Pinterest will target ads to people who click on, save brand-related pins’ – Marketing Land

Tim Peterson says, “Pinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability for brands to retarget people who visit their sites and use their apps with ads on Pinterest, the company is now introducing a way for brands to advertise to people who click on or save brand-related pins that are posted to Pinterest. “Engagement data [like pin clicks and saves] show much higher intent and are more valuable than simply liking a page or following a brand’s account,” said Pinterest product manager Frank Fumarola. According... [...]

‘Pinterest pushes into video ads’ – Internet Retailer

Zak Stambor says, “The image-focused social network has been on a rapid sprint to catch up to Facebook and Google with its advertising offerings. Pinterest Inc. today launched Promoted Videos, which enable U.S. and U.K. retailers and other marketers to pay to ensure that a certain number of consumers will see a video it shares on the social network. The ads differ from the video ads offered by Facebook Inc. and Twitter Inc., which both automatically play video ads at a constant rate when a user scrolls by them in their feed. On Pinterest the video ads are timed to play at the same pace with... [...]

‘Pinterest debuts click-to-play, mobile-only video ads’ – Marketing Land

Tim Peterson says, “After rolling out a diet version of video ads last year, Pinterest is ready with the real thing, or at least something closer to it. On Wednesday Pinterest unveiled its latest spin on digital video ads. The company’s new mobile-only Promoted Video format is more than an animated GIF but still a departure from the conventional in-feed autoplay video ad popularized by Facebook and later adopted by other social networks like Twitter and Tumblr. Instead of running the video ad itself in people’s feeds, Pinterest will insert a Cinematic Pin — the animated GIF-like, video-lite... [...]

‘How to Set Up a Pinterest Business Account and Start Your First Board’ – Small Business Trends

Annie Pilon says, “Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online. Especially if you offer products or services that are visually powerful, Pinterest can be a great tool. But if you’re not sure how to get started with Pinterest, the process might seem daunting. If you’re a bit overwhelmed, fear not! Signing up for a Pinterest business account and setting up your first board is easier than you might think. Here’s a simple beginner’s guide to Pinterest. Sign Up for a Pinterest Business Account To sign up for a Pinterest... [...]