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Thursday, December 2, 2021

Archive for the 'Pinterest Marketing' Category

‘Pinterest Announces Top 10 Searches – And Some Could Be Helpful’ – ‘Small Business Trends’

Annie Pilon says, “The top 10 Pinterest searches in the U.S. include an interesting assortment of different topics. While there’s not one specific category that really stands out, some of the top searches might be helpful to your marketing efforts. Below are the top 10 Pinterest searches in the U.S. this year, along with some ways they might impact different types of businesses“. Pinterest Announces Top 10 Searches – And Some Could Be Helpful Small Business Trends  [...]

‘Amazon’s growth accelerates’ – Internet Retailer

Allison Enright says, “The largest e-retailer in the United States will account for 24% of total U.S. retail sales growth this year, and more than half of e-commerce growth, a report says. Amazon.com Inc. is the retailer behind the curtain driving U.S. retail growth. Need proof? Amazon is taking 24 cents of every $1 of retail sales growth in 2015. In the e-retail segment, Amazon’s dominance is even more commanding, with 51 cents of every $1 in sales growth going to the company, according to Macquarie Research investment analysts. Analysts Ben Schachter and Kelly Dougherty estimate that... [...]

‘Pinterest turns to email to promote purchases from buyable pins’ – Internet Retailer

Zak Stambor says, “Pinterest is sending email notifications to shoppers when a buyable pin they’ve saved drops in price. Pinterest Inc. is turning to a relatively old-fashioned digital marketing channel, email, to help it drive sales directly on its platform. The social network today announced it will starting sending notification emails to shoppers when a buyable pin they’ve saved drops in price. The move aims to give more utility to buyable pins, which enable Pinterest users to buy products directly within a pin, thereby eliminating the need to click to a retailer’s site or app to... [...]

‘Pinterest To Open Promoted Pins For All US Businesses’ – ‘Marketing Land’ Article

Quinn Whissen says, “The Pinterest waitlist waiting will soon be over. The company said today that starting in January all US advertisers will be able to buy Promoted Pins. The company officially launched Promoted Pins, its first advertising product, last January but limited access to partner advertisers. Earlier this year, it opened up access to the native ad unit to more small and medium businesses. Now Pinterest will give full access to all businesses. “The business is scaling very rapidly,” Pinterest’s general manager of monetization Tim Kendall told USA Today. To service that scale... [...]

‘The Most Repinned Content Types on Pinterest’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Recipes are the most repinned content type by consumers on Pinterest, according to a recent report from quintly. The report was based on an analysis of third-quarter 2015 data (pins, repins, comments, and likes) from the Pinterest accounts of 220 brands. More than one-third (35%) of all repins examined by the researchers in 3Q15 were recipes, even though recipes made up only 9% of total pins. Some 19% of the repins examined were  products; 16%, articles; 16%, regular (i.e., other); 7%, places; 6%, movies; and 2%, apps“. The Most Repinned Content Types on Pinterest MarketingProfs  [...]

‘Pinterest Acquires The Hunt & Pext To Boost Ad Tech, Commerce’ – ‘Marketing Land’ Article

Martin Beck says, “Pinterest today announced the acquisition of two startups — The Hunt and Pext — that it says will boost its mobile shopping, ad tech and image indexing technologies. The Hunt is a two-year-old mobile shopping and discovery platform, that enables users to search for products they want to buy based on images they find on social networks. CEO and co-founder Tim Weingarten and some members of The Hunt’s core product team will join Pinterest to work on mobile shopping and discovery products. Pext is a mobile app created by OMG Labs that turns text messages into memes... [...]

‘On The Hunt For Black Friday Shoppers? Pinterest Says It’s Got Them’ – ‘Marketing Land’ Article

Martin Beck says, “So where are all the Black Friday shoppers hanging out online? Over here, Pinterest says, releasing new stats today to support its claim that Pinterest is best place to reach people in a holiday buying mood. Pinterest users shop more on Black Friday than the average online user, according to a study done for Pinterest by marketing researcher CivicScience. Pinners spend four times more on toys and games, three times more on housewares, clothing and accessories and 2.2 times more on electronics and media. Furthermore, CivicScience found, Pinners are 50 percent more likely... [...]

‘Pinterest Just Rolled Out a Nifty Visual Search Feature’ – ‘Entrepreneur’ Blog

Nina Zipkin says, “Whether you’re using Pinterest to plan the perfect party or decorate your home, as helpful as it can be to generate ideas, sometimes you want to actually figure out how to get your hands on the exact item you see in the photo. This week, the image bookmarking platform unveiled a new visual search tool help users do just that. So how does it work? If you see something you like, you can hit the little gray and white magnifying glass in the top right hand corner and can drag your mouse to put a box around the part of the image you want to learn more about. That will... [...]

‘Pinterest Is Rolling Out Buyable Pins For Android Users’ – ‘Marketing Land’ Article

Martin Beck says, “Pinterest is bringing Buyable Pins to Android. Pinterest launched its long-anticipated e-commerce feature in June exclusively on the iPhone and iPad. Today, the company announced that it’s starting to roll out the service for Android users and that it’s launching “The Pinterest Shop,” a curated collection of Buyable Pins and products from retailers. Buyable Pins give merchants on Pinterest the ability to offer products that can be purchased with several clicks and without leaving the social bookmarking app. Now, as the holiday shopping season starts to ramp... [...]

How Much Cash Have You Been Leaving On The Table? #ad

Pinterest is offering marketers living in the USA a new marketing tool that has the potential to increase sales. It’s called Promoted Pins. You have seen something similar on other social sites, and now Pinterest is getting in on this strategy as well. It’s a new and almost unexplored marketing opportunity. As with most unexplored areas, there are dangers to watch out for. But the potential is outstanding. For example, Shopify reports that Pinterest is second only to Facebook in driving traffic to Shopify stores. Ezra Wyckoff has been studying this new Pinterest feature and has even... [...]