Ginny Marvin says, “On Thursday, Facebook launched a new marketing partner track specifically aimed at providing small business solutions. The specialty track launches with retargeting platform AdRoll and email marketing provider Constant Contact receiving the Small Business Solutions badge.The badge spotlights marketing partners that offer technology solutions geared specifically for small and local businesses that can also be leveraged for Facebook campaigns.Steve Irvine, global head of the Facebook Marketing Partner program, pointed out in a phone conversation yesterday that most... [...]

Ben Davis says, “The bare numbers show how far Facebook has come and the size of the opportunity that still remains.There are approximately 1.9bn smartphone users globally and 1.31bn of them are monthly active users of Facebook (June 30th, 2015).Facebook Lite was launched this year so users with poor or unstable connections can use a simplified version of the platform.Where connections are good, content discovery is no doubt now the focus.Numerous social networks have been making changes designed to create opportunity for publishers and advertisers and increase media consumption in-app“.Facebook... [...]

Adario Strange says, “Facebook is preparing to launch its own real-time news notification app in a bid to lure people away from Twitter.A source familiar with the matter confirmed to Mashable that the app is indeed in development, although a specific launch date has not been revealed.Rumors surrounding the app surfaced earlier this week on The Awl, which stated the app would be called Notify. The report also showed screenshots of the app on what appears to be iOS.Instead of focusing on aggregating the news itself, the app appears to pull together the next best thing: headline notifications... [...]

Patrick Kulp says, “Facebook will soon start looking more and more like an online shopping mall.The social network said Monday that it is adding a new mobile “shopping” tab where you can buy clothes, electronics and other items without ever leaving Facebook’s confines.The company is also rolling out new ad formats that let customers buy things directly from retailers’ pages and making its “buy” buttons more widely available.For example, click on a shirt featured in a Target ad and the site will immediately direct to Target’s shopping page where... [...]

Karissa Bell says, “If your Facebook News Feed isn’t already filled with videos, that may soon change.A series of new experimental video features, which Facebook announced Tuesday, include a dedicated feed for videos and a new picture-in-picture player for multitasking.The new features are meant to “give people more flexibility when watching videos,” according to Will Cathcart, VP of product management for Facebook.The company is in the early stages of testing a dedicated section for videos within its app and website, which will ideally help users “discover,... [...]

Ginny Marvin says, “Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly half of people come to Facebook to actively look for products, the company announced new initiatives to make it easier for users to discover — and shop for — products from their smartphones.On Monday, the company unveiled two new product tests to make it easier for users to engage with shopping ads and content in Facebook’s mobile apps. We’ve got your questions about today’s... [...]

Entrepreneur team says, “Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.In an effort to move further into e-commerce and compete with Amazon Inc’s retail offerings, Facebook announced Monday it is testing several ad features that allow users to shop directly through its app.Few users make purchases on mobile phones because it is slow and cumbersome, but Facebook hopes to win over more ad dollars by smoothing the process. Mobile purchases make up less than 2 percent of all retail sales, according to research firm... [...]

Patrick Kulp says, “Facebook will soon start looking more and more like an online shopping mall.The social network said Monday that it is adding a new mobile “shopping” tab where you can buy clothes, electronics and other items without ever leaving Facebook’s confines.The company is also rolling out new ad formats that let customers buy things directly from retailers’ pages and making its “buy” buttons more widely available.For example, click on a shirt featured in a Target ad and the site will immediately direct to Target’s shopping page where... [...]

John Dukes says, “One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there. That’s why the Facebook store option is such an important opportunity. Rather than crossing your fingers that your Facebook fans will remember to slip on over to your ecommerce site to purchase the products you introduce there on social media, what if they could just buy it right away? That’s how powerful the removal of friction can be, and that’s why you might just want to... [...]

Martin Beck says, “No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help businesses pull in the customer information they crave — with a new ad product that automatically fills out forms based on Facebook user data.Called “lead ads” and in testing since June, the ad unit is now available to all advertisers, Facebook said today in a blog post. The basic idea is this:When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information... [...]