Ginny Marvin says, “It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps.

News that the social media giant was testing an expansion of what started as an in-app advertising network in 2014 broke earlier this month. Facebook says it has been working with global publishers such as Hearst, Elite Daily, USA Today Sports Media Group and Time Inc. to test FAN on their mobile sites in a closed beta.

Facebook’s 2.5 million advertisers can now access native ad units on mobile websites via the Audience Network. The company says native formats already account for 80 percent of impressions on FAN. This includes multi-image carousel ad units and is also helping publishers create native versions of standard ad formats.

Facebook is making it as easy as possible for mobile publishers to join FAN. They just have to an an HTML tag — no SDK integration required — and could be live the same day. Publishers interested in joining the beta can learn more here“.

Facebook Audience Network Opens Up To Mobile Web

Marketing Land

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