Grant Cardone says, “Back in 2004, Mark Zuckerberg was hanging out in a Harvard dorm room putting together Facemash, a website that would put pictures of girls’ faces side-by-side and allow users to play a game called “hot or not”. Soon after, it morphed into an actual social platform and changed its name to Facebook. Today, there are more than a billion people hanging out in this space, making it by far the gorilla of all social networks. Anyone and anything that has a BILLION has my full attention. With five new profiles created every second, the audience you want to reach here... [...]

Greg Shugar says, “Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all.Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding that they’ll never understand what they’re up against, so let me share my perspective as a fairly steady PR client since 2004. I’ve co-founded two... [...]

Shopify team says, “Using Facebook’s advertising platform, you can run ads that target people who have interacted with your business already. For example, customers and website visitors. When you create a group of website visitors or customers to target on Facebook, it’s called a Custom Audience.Earlier this year, Facebook updated its Custom Audience feature to help brands create Custom Audiences based on the amount of time visitors spend on their websites, and the days they visited. These audiences can be created from in the Audiences tool in Ads Manager or directly within ad... [...]

Peter Kafka says, “Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos.Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds.For now, Facebook will sell the ads and share the revenue with publishers, giving them 55 percent of all sales. That’s the same split offered by YouTube, which dominates the online video ad business.If the new... [...]

Tim Peterson says, “Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps, as well as their Facebook followers.Facebook’s Dynamic Ads can now be used to retarget people who check out a product on any site or app that lets Facebook track its audience, as well as people who like a relevant Facebook Page or interact with a relevant ad on Facebook.The change broadens Facebook’s Dynamic Ad... [...]

Laura Forer says, “”Focus on your fans first,” begins a Visme infographic that offers tips on Facebook marketing, based on an article by Mike Gingerich.That may have been the mantra when your brand started on Facebook, but do all your posts still follow that rule?How about hashtags? The infographic advises using them sparingly and making them short and sweet. Is your brand guilty of overtagging, or do you have a hashtag strategy that works?And be sure you know your tools: “Facebook now lets business owners add CTAs to link posts using a tool called the Power Editor,”... [...]

Joshua Sophy says, “Does your small business have presence on Facebook (NASDAQ:FB)?It makes sense. If everyone and their grandmother is there, your small business should be, too.The trick is reaching all these people. And Facebook’s targeted marketing tools seemingly allow you to do just that.It’s just that not every small business owner believes these promoted messages are hitting their marks.According to a new survey of small business owners from Weebly, a DIY drag and drop web design company, 62 percent say their paid ads on Facebook are missing the target.Weebly surveyed more... [...]

Kevin Lee says, “If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the network’s discovery of analytics “bugs.”The first such disclosure occurred in September, when Facebook admitted overestimating video views for the prior 24 months by up to 80 percent. While Facebook was quick to note that the error “did not impact billing,” the result was an embarrassment, plus at least one lawsuit alleging that the error caused the plaintiff to overspend on paid ads “on the belief that the advertisements were... [...]

Tim Peterson says, “Facebook has already spun up its version of live television with Facebook Live. Now it’s come up with a take on live radio.On Tuesday, Facebook announced Live Audio, an audio-only version of Facebook Live that can be used to broadcast radio shows, podcasts, book readings and more.People can tune into a Live Audio stream and interact with it as they would a Live video stream, posting comments and sending reactions. But unlike with the video version, they can play the audio broadcast in the background.People tuning in using Android phones or tablets will be able to... [...]

Ariel Bogle says, “If you’ve logged on in the past year, you’d know Facebook really, really wants you to watch Live video.Since it pushed out the feature globally in February, the social media behemoth has prioritised Facebook Live over other content in its Newsfeed to get people tuning in.Now it’s prompting some users to watch Live broadcasts via a small autoplay window that pops up in the bottom right of Facebook’s app.Appearing recently for some users globally on iOS, the notifications show video from Facebook connections or pages a user may have subscribed... [...]