Kerry Flynn says, “You may scroll through something so fast on Facebook that you don’t notice it. But Facebook wants every moment to count — at least in what it presents to advertisers.

The company announced Friday they will provide millisecond-level data for ads on Facebook, Instagram and its online ad ecosystem Audience Network.

Now, for the first time through Facebook, advertisers can see how long their ads were seen by the millisecond. That includes how many milliseconds overall the ad was on a screen and then broken out into how many milliseconds 100 percent of the ad was on the screen, as well as how many milliseconds 50 percent of it was on the screen.

It may seem small step (literally and figuratively), but it’s an important change in Facebook’s ongoing effort to regain trust from advertisers after some damning missteps over the past year, especially as it works to maintain its traditional ad models while also building for television. The company also presented three new buying options for video ads, including sound-on buying”.

To regain advertiser trust, Facebook is tracking ads by the millisecond

Mashable

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