Reuters team says, “Facebook Inc. said it had underreported the number of views on iPhone of content published by some publishers using its Instant Articles platform between Sept. 20 and Nov. 30.Publishers make money through ads on their posts.Facebook said on Friday that a recent update to one of its metrics had led to the issue and affected publishers using one of its legacy platforms. Traffic numbers for iPad and Android devices were not affected.The company apologized in September for an error in the way it measured a key measure of video viewership that significantly amplified users’... [...]

Keval Padia says, “As people search for brands across multiple channels, the complexity of targeting right customers with right messages is greater than ever before. Digital advertisers have relied on web cookies since the last two decades, but with the advent of smart mobility, this old strategy won’t work. Brands need to connect with consumers directly and then measure every campaign outcome, to appeal to different platforms.While Google is still the search engine leader, Bing is surging ahead in grabbing search engine market share, while Yahoo! Is trying to recover lost ground... [...]

We have been telling you about this new software for several days. The news is that there’s now a coupon for $10 off: livestream2016. Use it when you check out for a significant saving.Delilah Taylor has teamed up with Frank Schramm and Andreas to release new software that makes Facebook marketing a lot easier.Live Stream Machine allows you to syndicate your Facebook Live video to many places where you interact with your audience. For example, you can place your live stream videos in multiple Facebook groups, on multiple Facebook pages that you own, as well as to your accounts on Twitter,... [...]

Tim Peterson says, “Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its calculations.For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports on Pages’ Live videos, as well as the engagement figures Facebook reports for off-Facebook links; the latter link engagement metrics were recently used in investigations by BuzzFeed and The New York Times into fake news articles’ performance on Facebook.In addition to acknowledging... [...]

Tim Peterson says, “Facebook’s string of measurement errors disclosed since September has some marketers shook up, even if those marketers weren’t directly affected by the social network’s messed-up math.Soon after Facebook announced in November that it had been overstating Page posts’ organic reach, digital agency Blitz was pitching a client on a Facebook campaign idea to make people more aware of the brand. That meant being able to measure how many people were exposed to the campaign, including those who organically saw the ad because a friend shared it or commented on it, even... [...]

Dave Wieneke says, “If you look through Periscope to see how healthcare marketers might use personal video, the picture is still fuzzy.But if you look at this through Facebook Live, it’s crystal clear why many are adding Facebook Live to the innovative edge of their brand’s digital engagement strategies.Twitter has been helping get people familiar with personal video for years. Back in 2013 I described Twitter’s six-second Vine loops as a low risk way to get teams tuned-in to personal video.Then came Periscope, Twitter’s live video streaming app, which would let you broadcast... [...]

Greg Sterling says, “According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page, and 62 percent are buying Facebook ads. It also estimates there are in excess of 2.5 million US businesses paying for ads or boosted posts on Facebook, spending on average $1,500 per year.The survey population consists of a mix of US businesses, a subset of which qualify as small businesses. However, some of the respondents represent larger-spending advertisers, with annual media and marketing budgets of more than $100,000.Among the survey population, 85... [...]

Sophia Bernazzani says, “One average, Facebook is home to 1.18 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.One way to do just that is to create optimized Facebook Ads targeted... [...]

Nikki Gilliland says, “Financial topics and Facebook are not natural bedfellows.Generally, people are more inclined to spend their time on social media watching cat videos than they are tutorials about credit checks.However, Experian UK – known for its credit score services – is trying to persuade people otherwise.It’s been doing some interesting things with Facebook video lately. Here’s a bit of insight into what’s been working (and what might be missing the mark).Real-time and relatable elementsThe first thing that strikes me about Experian’s Facebook page is just how... [...]

IR team says, “Most people who use the Facebook aren’t “searching” for a product that will add more value to their lives; they’re searching for that next funny or emotional status update, a trending piece of news or information, or even just a simple distraction. For you, as an ecommerce store owner, this is your ultimate opportunity.The power of Facebook ads allows you to evoke the same emotion and curiosity that people crave when they log-in on their computer or phone—except you’ll be able to introduce who you are, and the value you can bring to their lives. In this guide,... [...]