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Monday, August 10, 2020

Archive for the 'Facebook Instant Articles Ads' Category

AddResponse: Better Performing Facebook and Instagram ads #ad

Today, at 11 AM EST, Teknikforce is launching AddResponse.When you place an ad on Facebook or Instagram, you risk getting negative comments or spam comments about the product you are promoting.A casual viewer who is not interested in your product will just look at the ad and keep scrolling, but the person who is interested will stop and look at the comments thread before they take further action. You want to be sure those comments don’t stop them from clicking to learn more.Negative comments would interfere with clicks on your link. So would comments giving someone else’s affiliate... [...]

Challenges ahead for Facebook’s Instant Articles paywall

In the coming days Facebook is planning to give publishers an option to lock Instant Articles shared on the social media service and charge for the full article access.It would be a great opportunity for the publishers who use Facebook to share their content. But the social giant may face some problems while implementing the paywall.Econsultancy’s Patricio Robles has shared six challenges that Facebook might face.Robles says, “Here are six of the biggest that publishers should keep in mind as Facebook gears up to test the subs model.Developing a workable subscription structure... [...]

Facebook Expands Monetization Opportunities on Instant Articles

Facebook has opened its ad placement project in Instant Articles to all publishers. Initially,  under Facebook Journalism Project, the company had started testing ad units in the related articles section at the bottom of Instant Articles.According to Facebook Product Manager Harshit Agarwal, this new initiative of Facebook will help publishers increase their advertising revenue.More details are available in Facebook’s developer documentation.On combination of advertising and quality content, Agarwal says, “As always, our goal with ads in Instant Articles is to maintain the best... [...]