Limited-time offers work well during the holiday season and help you to generate more sales. If you are using Facebook to reach out your audience, you can use Facebook ads program to directly promote your offers during this peak season.Social Media Examiner contributor Sally Hendrick has shared four ways to use Facebook ads for promoting limited-time offers. Hendrick says, “To maximize potential sales, use a multi-faceted solution that involves Facebook video and retargeting ads to deliver your offers automatically. A few days prior to your campaign going live, you’ll need to have the... [...]

Social media platforms play an important role in spreading your content among your target audience. You can achieve your content promotion goals by adopting right strategies. Facebook ads platform offers a convenient way to reach your target audience with the budget that suits you.Content Marketing Institute contributor Dmitry Dragilev has shared nine ways to help you promote your content using Facebook ads.Dragilev says, “In this guide, I’ll show you how to use Facebook advertising to promote your content the smart way. 1. Install the Facebook pixelThis pixel is code that tracks your... [...]

Facebook adverting is one of the most useful ways to reach out your target audience and grow sales. By adopting right strategy for Facebook advertising you can continue to enhance your marketing performance. Social Media Examiner contributor Michael Stelzner has published a new podcast episode ‘Facebook Ads Strategy: A New Approach for a Competitive Marketplace’ featuring Nicholas Kusmich.Stelzner says, “Have your Facebook ads stopped working? Wondering what needs to change?To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media... [...]

Facebook Live allows you to broadcast a live video to your audience through your company page or personal profile. With a well-planned Facebook Live broadcast you can share thoughtful and quality content to engage viewers. Social Media Examiner team has published a new video titled ‘How to Use Facebook Live to Promote and Sell’ featuring. SME team says, “Wondering how to use Facebook Live video to sell products or services? Facebook expert Mari Smith shares three steps to using Facebook Live to promote and reveals post-live action steps for maximizing the sales from Facebook... [...]

It is very important to find out whether your advertising campaigns are delivering expected results. Facebook allows you to track the performance your advertisements but it is advisable to move a step ahead and have a look at the detailed analysis of your ad performance. Social Media Examiner contributor Dmitry Dragilev has shared nine ways to analyze your Facebook and Instagram ad performance. Dragilev says, “Are your Facebook ads working for you? Wondering which metrics you should be tracking?In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram... [...]

To achieve success on social media, you need to use different tools in the process of creating and executing your marketing and advertising campaigns. There are hundreds of tools available, so it is a tricky situation when you have to identify the right set of tools that fit into your requirements. Medium contributor Larry Kim has shared a list of 27 Facebook tools for business.Kim says, “In this article, you’ll learn about amazing and convenient Facebook tools that businesses use to reach new customers, stay on top of mind, and convert customers:Advertising & Optimization Facebook... [...]

Facebook Messenger has approximately 1.3 billion active users. This big number creates a big marketing opportunity in digital marketing. You can enhance your customer base by connecting to the Messenger users.Medium contributor Larry Kim has published a free guide called ‘Facebook Messenger Chatbot Marketing’ to help you improve your social media marketing. Kim says, “If you want to supercharge your marketing and accelerate growth and revenue, you’ll love this guide.Let’s get started.What is Facebook Messenger Marketing?Messenger marketing is the act of marketing to your... [...]

Social media platforms provide you a great stage to increase exposure and traffic for your business. With these platforms you can also create loyal customers, generate leads and sales. So far, Facebook remains the leading social network. You can advertise on Facebook to reach out to its wide user base and achieve your marketing goals.Social Media Examiner team has published a new YouTube video ‘Advanced Facebook Ad Targeting: A Research Method for Finding Relevant Cold Audiences’ featuring Rick Mulready to help you improve your ad targeting on Facebook.SME team says, “Need... [...]

Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week’ featuring Greg Finn.Zirnheld says, “Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock.This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our show.Plus, we’re telling you why Instagram... [...]

Marketers and advertisers use different tools and tactics to achieve better performance on Facebook. Five such tactics that marketers use are labelled as Facebook 5. According to Facebook, these tactics can transform ad performance and scale across the Facebook Family of Apps.Social Media Examiner’s Lynsey Fraser has published an article highlighting different aspects of Facebook Power 5 Ad Tools.Fraser says, “When the Power 5 tools are used together, they create stronger results for advertisers and better ROI within eCommerce campaigns because Facebook is using its data, statistical... [...]