Advertising on Facebook is one of the easiest and rewarding promotional methods. With the freedom to set your budgetary requirements Facebook lets you reach out to millions of its audience. Digital Marketing Institute contributor Clodagh O’Brien has published a 7-step guide to help marketers advertise on Facebook. Here’s what says on audience targeting. You know the age and perhaps even the lifestyle of your chosen demographic, but you can do better. Facebook allows you to really hone in on the specific market you’re looking for. Geographically, you can even target... [...]

The Mobile Monkey Inc. is holding the ‘Facebook Ads Virtual Summit’ on Thursday, January 24, 2019.The attendees will learn the following:“Facebook Ads Mad Science: Larry Kim’s 7 Craziest Hacks for Facebook Ads in 2019Advanced Facebook Ecommerce StrategiesHow to Build Facebook Campaigns That Last for Years Instead of Days, Weeks or Hours​5 Costly Facebook Audience Traps to Avoid (and How to Target Like a Pro)How to Scale Your Agency by Nailing Facebook Ads that Convert for Clients”.Currently free summit registration is open.Facebook Ads Virtual Summit [...]

In Facebook advertising, the cost per lead (CPL) element plays a crucial role in managing your advertising budget.Econsultancy columnist Rebecca Sentance has published a study on how Wowcher used AI copywriting to reduce Facebook ad CPL by 31%.Focusing the importance of good copy in advertising, Sentance says, “As the AI tool began to show results, Tomorrow TTH and Wowcher gradually increased the budget and scale of the ads they were running. The AI-optimised ads succeeded in reducing Wowcher’s cost per lead by 31%, and there were other benefits as well: namely, a greatly increased Relevance... [...]

Video marketing is one of the most essential tactics that we marketers have been utilizing in different forms. The Facebook Live video has added one more option for us to reach newer audience in a different way.With different kinds of content policies and formats it is possible to improve the effectiveness of your video marketing.Business 2 Community contributor Ana Gotter has shared information about five types of Facebook Live videos that can bring more variety to your video marketing arsenal.Gotter says, “Live videos are as engaging as they come, and people love being able to interact... [...]

Advertising on social media is a significant part of your online marketing and promotional efforts. And when it comes to social engagement Facebook wins till date.Shopify contributor Mary-Rose Sutton has shared a comprehensive guide sharing four tips to effectively advertise on Facebook and an analysis of different Facebook ads.Talking about the Facebook ad formats, Sutton says, “When it comes to creating your ad, there are currently four different formats to choose from. Selecting the right one for your product and your business goals, and optimizing each element, is the key to driving... [...]

For years, Livecaster has been the only livecasting app in our market that can schedule livecasting of pre-recorded videos on Facebook Pages & Profiles.Teknikforce has just announced the third generation of this video software.Livecaster 3 is the most powerful and the most user-friendly livecasting app you’ll find anywhere, and it’s the only such app that’s 100% Facebook approved. It can schedule and livecast prerecorded videos to Facebook pages and profiles.With this powerful app, you can:► Increase your organic reach on Facebook and YouTube (plus many more, lncluding Livestream,... [...]

Enabling your prospects and followers to contact you can help you improve your sales. The call-to-action buttons work great for this purpose.Econsultancy team has shared seven steps to help businesses add embedded call-to-action buttons to their Facebook posts.The Econsultancy team says, “Here’s a quick guide to adding embedded buttons to your posts to give them that professional sheen…1: First, fire up Facebook and head to https://business.facebook.com/adsmanagerIf you haven’t set up an advertising account you’ll need to do this first. Follow the step-by-step instructions... [...]

After Snapchat and Instagram Stories, it was Facebook’s turn to have this wonderful feature and it has been successful so far. The Stories feature lets you express your content effectively and connect to the audience emotionally.Buffer contributor Ash Read has shared an article highlighting the reasons its time we shift to Facebook Stories.Read says, “Since Snapchat debuted the Stories format in 2013, it’s gone from strength to strength and is quickly becoming the default format for content consumption and creation. In total, consulting firm Block Party estimates that nearly one... [...]

Entrepreneur magazine contributor Martin Smith has shared a new Facebook advertising strategy.Smith says, “Running a profitable Facebook Ads campaign is simple. Not always easy, but simple.There is a formula that can guarantee a profitable Facebook Ad campaign. Once you know the formula and the values to plug in, you’ll never sink money into a losing digital ad campaign again. I know it sounds too good to be true, but stick with me…The Guaranteed Growth FormulaHere’s the entire formula: CPA < APWere you expecting coefficients, remainders and dividing by polynomials? Nope, there... [...]

Marketing innovator Dan Green has created new software that any online marketer will find helpful to get attention for their Facebook content (and their blog content.)It has just been announced, and it’s called Fan Automator. Its job is to grow your likes and your fan base automatically (and virally.)Here’s a list of features for Fan Automator:► Get Unlimited New Fans to any Fan page you want► Get New Fans daily and do it completely on autopilot► Easy to get started. No need for a Facebook app► Send traffic to your WordPress site► Run multiple campaigns in parallel►... [...]