Snapchat is a major player in the social media sphere, and an effective marketing tool as well. Search Engine Journal contributor Annabelle Nyst has published an article featuring 25 Snapchat statistics and facts for 2024. She says, “What started as a small collection of tools in 2011 has now expanded to a massive library of innovative features, such as a personalized 3D Snap Map, gesture recognition, audio recommendations for lenses, generative AI capabilities, and much more. 1. Snapchat Has 406 Million Daily Active Users That number, released by the company in October 2023, represents... [...]

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. Search Engine Journal is hosting a webinar ‘Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys’ on Wednesday, May 29, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we dive into the evolving landscape of content strategy tailored for today’s fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate... [...]

Google Search Central has published a new video ‘Let’s talk Content Decay’. The GSC team says, ” In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.”  [...]

Content pillars serve as the foundational themes around which a brand’s content strategy revolves, ensuring consistency, relevance, and cohesion across all channels. By organizing content around key topics or pillars, brands can effectively engage their audience, establish authority, and drive sustained growth. Content Marketing Institute has published a new video ‘Using Data-Inspired Content Pillars’ featuring Brian Piper. The CMI team says, “In today’s fast-paced digital landscape, content marketers often fall into the trap of producing copious amounts of content,... [...]

Search Engine Journal contributor Adam Riemer has published an article answering the question “Should You Include FAQs On Product Or Category Pages?”. He says, “A positive impact, when done correctly, is a reduction in customer returns and wait times due to poor website experiences with customer support. I share some examples by page type below. Proper Q&A on relevant pages answers visitors’ questions so they know the product or service will meet their needs. When you build the consumer’s confidence, they may be more inclined to click add to cart, schedule a meeting, or... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5% Possible data anomaly in shift from Google. AI chat bots need to be stickier Generative AI tech stack for audio and video. AI created video scripts save time and effort Gary Vaynerchuk’s insights and advice Google provides direct attribution marketing channel impact Educate managers on value of indirect channels Planning... [...]

Pinterest SEO involves optimizing your pins and boards with relevant keywords and descriptions to increase visibility and reach on the platform, maximizing organic traffic and engagement opportunities for your content. By understanding user intent and leveraging Pinterest’s algorithms, businesses can effectively boost their presence and attract their target audience. HubSpot has published a new video ‘Pinterest SEO: Do THIS and the Algorithm Will LOVE You’. The HubSpot team says, “Pinterest SEO is one of the most powerful tools at a marketer’s disposal and... [...]

A well-crafted content strategy serves as the roadmap for engaging and resonating with your audience, ensuring consistent messaging and brand alignment. It not only drives traffic but also fosters meaningful connections, ultimately enhancing brand loyalty and conversion rates. MOZ has published the latest episode of the Whiteboard Friday video ‘Content Strategy for Startups: The Ultimate 8-Stage Roadmap’ featuring Yagmer Simsek. Capper says, “Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.” MOZ  [...]

This is a reminder for the Adweek webinar to be held on May 15, 2024. Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday, May 15, 2024, at 1.00 pm ET. Adweek is hosting a webinar ‘Achieving outstanding social media ROI requires more than an understanding of platform trends, best practices for... [...]

Content Marketing Institute is hosting the ContentTECH Summit on May 15-16, 2024. This online event will host webinars on the following topics: From Logo to Legacy: How to Create and Amplify a Successful Brand Identity How to Leverage AI for Effective Marketing (without losing the human touch) + FastCHAT Driving Growth: Webinar Secrets to Propel Your Pipeline Forward Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy + FastCHAT The CMI team says, “Join us May 15 – 16, 2024 for ContentTECH Summit. We’ve invited content marketing leaders and brand innovators... [...]