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Thursday, August 6, 2020

Archive for the 'Online Advertising' Category

B2B Paid Advertising in 2020 [Podcast]

Business-to-Business (B2B) marketing is a form of advertising designed for companies to sell their services or products to other companies.  As we have entered the new year, it is time to explore how B2B paid advertising is expected to change. Search Engine Journal contributor Brent Scutoras has published a new podcast episode ‘B2B Paid Advertising in 2020’ featuring Greg Finn. Scutoras says, “For episode 177 of The Search Engine Journal Show, I had the opportunity to interview Greg Finn, Partner and Digital Marketer at Cypress North.Finn talks about the top... [...]

Things to know about Amazon advertising

Today we have multiple ways to reach our prospects and convert them. When it comes to advertising, again there are several platforms. One such proven system is Amazon advertising which allows you to promote your products on the Amazon network.The Marketing Insider contributor Michael Cohen has shared an article highlighting the worth of Amazon ads. Cohen says, “Amazon is ubiquitous, having become the comparison-shopping engine of choice for consumers. It is the world’s most valuable brand, according to Kantar, and was cited by eMarketer... [...]

Amazon advertisers to increase their budget in 2019 [Survey]

A Third Door Media survey has revealed that almost 80% of the Amazon advertisers are planning to increase their ad budget in the year 2019.Here are the survey findings:37% of them spend up to 10 percent of their annual digital advertising budgets on Amazon24% spend 10 to 25 percent of their annual ad spend on Amazon20% plan to increase their Amazon budgets by 50 percent or more55% said that at least some additional budget will come from incremental sources.To find out more about the survey results, visit the following link.80% of Amazon advertisers plan to increase budgets in 2019Search... [...]

Update your online advertising knowledge for 2018

The online advertising has turned out to be the major way to reach out the customers. It has paved a smooth way for the brands and marketers to enhance their presence everywhere.HubSpot’s Clifford Chi has shared a comprehensive article explaining the five important segments of online advertising and their status in the year 2018.Chi says, “44 percent. That was the click-through-rate of the first ever banner ad, purchased by AT&T on in 1994Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it.Fortunately, online advertising... [...]