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Friday, October 23, 2020

Archive for the 'Online Advertising' Category

How to Create High-performing Personalized Ads

By creating personalized advertisements, you can improve your sales performance. Effective personalized ads can help you to win customer attention and increase chances for conversions. Search Engine Journal’s Danielle Bilbruck has shared four ways to help you create personalized ads that can achieve better results. She says, “Here are a few ways to make sure your personalization and advertising efforts are more effective than they are jarring. 1. Start With the Data You Have & Look at All of It Too often, buyer or user personas aren’t a foundation or a starting point for brands. Instead,... [...]

Business2Community Highlights 17 Best Display Ads of 2020

Business2Community contributor Brad Smith has highlights 17 best display ads of 2020. He says, “Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. 1. Apple TV uses simplicity to grab your attention You may not need a lot of text or compelling ad copy to grab someone’s attention with a display ad. In fact, it’s often much better to keep things simple, like with this Apple display ad example... [...]

Paid Media Pulse: Tracking COVID-19’s Impact [Infographic]

Brainlabs has published a new infographic titled ‘Paid Media Pulse: Tracking COVID-19’s Impact’. It is compiled based on a survey of marketers from all across the globe on how COVID-19 has been impacting their paid media efforts. The Brainlabs team says, “See how the paid media landscape has changed since the onset of COVID-19. We surveyed experts across the globe over three months and compiled key trends into an infographic. You’ll see: The impact on budget forecasts Channel and platform investments Opinions on long-term impact of the virus”. Paid Media Pulse:... [...]

B2B Paid Advertising in 2020 [Podcast]

Business-to-Business (B2B) marketing is a form of advertising designed for companies to sell their services or products to other companies.  As we have entered the new year, it is time to explore how B2B paid advertising is expected to change. Search Engine Journal contributor Brent Scutoras has published a new podcast episode ‘B2B Paid Advertising in 2020’ featuring Greg Finn. Scutoras says, “For episode 177 of The Search Engine Journal Show, I had the opportunity to interview Greg Finn, Partner and Digital Marketer at Cypress North. Finn talks about the top... [...]

Things to know about Amazon advertising

Today we have multiple ways to reach our prospects and convert them. When it comes to advertising, again there are several platforms. One such proven system is Amazon advertising which allows you to promote your products on the Amazon network. The Marketing Insider contributor Michael Cohen has shared an article highlighting the worth of Amazon ads. Cohen says, “Amazon is ubiquitous, having become the comparison-shopping engine of choice for consumers. It is the world’s most valuable brand, according to Kantar, and was cited by eMarketer... [...]

Amazon advertisers to increase their budget in 2019 [Survey]

A Third Door Media survey has revealed that almost 80% of the Amazon advertisers are planning to increase their ad budget in the year 2019. Here are the survey findings: 37% of them spend up to 10 percent of their annual digital advertising budgets on Amazon 24% spend 10 to 25 percent of their annual ad spend on Amazon 20% plan to increase their Amazon budgets by 50 percent or more 55% said that at least some additional budget will come from incremental sources. To find out more about the survey results, visit the following link. 80% of Amazon advertisers plan to increase budgets in 2019 Search... [...]

Update your online advertising knowledge for 2018

The online advertising has turned out to be the major way to reach out the customers. It has paved a smooth way for the brands and marketers to enhance their presence everywhere. HubSpot’s Clifford Chi has shared a comprehensive article explaining the five important segments of online advertising and their status in the year 2018. Chi says, “44 percent. That was the click-through-rate of the first ever banner ad, purchased by AT&T on HotWired.com in 1994 Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising... [...]