Guided selling is the process of analyzing current sales, historic sales, and customer data to help sales reps provide tailored product recommendations to customers and increase the likelihood of conversion.HubSpot has published an article explaining guided selling and five best software tools.Doug Bonderud says, “Guided selling is similar to solution selling, in that it uses collected sales and customer data to offer recommendations about products or services that meet consumer needs.In practice, this approach leverages AI-driven data analytics tools capable of combining current market... [...]

Just like any other social media platform, TikTok uses hashtags to group content around a particular topic, making it easy for people to find videos that interest them.HubSpot has published a guide ‘Best TikTok Hashtags in 2022’ to help marketers achieve better marketing results.Erin Rodrigue says, “Hashtags have the power to expand your reach beyond your current audience. Let’s dive deeper into their benefits:1. Provide context.For one, hashtags provide a layer of context for your TikTok videos. For instance, if you upload a video of you playing a video game, you could... [...]

Marketers’ ability to rely on third-party data is diminishing, and organizations are increasingly interested in how they can use first-party customer data to drive their marketing efforts.MerkatingProfs is hosting a webinar ‘How to Use Data to Drive Marketing Strategy and Streamline Processes’ on Thursday, June 23, 2022, at 2.00 pm ET.The MarketingProfs team says, “In this webinar, experts from Bounteous and Acquia will discuss how marketers can use customer data to drive marketing strategy and streamline processes across various levels of maturity.Join us to learn:What... [...]

Here is Copyblogger’s new podcast episode ‘How To Analyze Your Competition’s SEO’.Watch the podcast to improve your own SEO strategy.The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll be able to understand how other websites in your industry are building their search authority, as well as where opportunities lay for you.”Copyblogger [...]

Social Media Examiner has published a new video ‘Facebook Ads Updates’ explaining Facebook advertisements.This video covers the following:Lead filtering with Instant Forms Visually Customizable Instant Forms Native Delivery of Gated Content Delivery via Instant Forms Get Quote Button and Sticker on Instagram More 3rd Party CRM Integrations for Lead Generation Meta Advantage Automation Ad SuiteShopping Campaigns Ad Spend and Ad Price Trends.Social Media Examiner [...]

While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight. Being able to translate data into a compelling story can be the difference between securing renewal and losing a client.AdWeek is hosting a webinar ‘How to Use Data to Drive Marketing Strategy and Streamline Processes’ on Thursday, June 23, 2022, at 2.00 pm ET.The AdWeek team says, “Join Nativo’s Erin Tye, who will unpack the importance of insights, provide actionable tips for mastering data-led storytelling and share compelling use cases. You’ll... [...]

Creating quality content is one thing and making it available to our audience is the other. With right publishing channels, you can make your content accessible.Watch IMPACT’s new video ‘Make Your Content Easier to Find’ for some useful tips.The IMPACT team says, “Are you creating content consistently, but constantly feel like you’re not getting as much traffic as you’d like? It’s possible your content isn’t as easy to find as you think it is. Potential buyers are not just looking for the best answer, but they want it to be easy to find as well. That’s where... [...]

IMPACT has published a new guide ‘5 Revenue Metrics You Should Be Measuring’ featuring the five revenue metrics you should be tracking.John Becker says, “If you’re looking to grow your business and drive revenue, these are five key metrics you should be measuring on your company’s management scorecard.1. Customer acquisition costWhat it is: First and foremost, you need to know how much you spend acquiring new customers. To do so, add up everything you spend annually on marketing, including staff salaries, as well as the cost of pay-per-click advertising, marketing agency... [...]

Augmented Reality(AR) and Virtual Reality(VR) technologies are here and giving sales and marketing unrivaled opportunities to deliver an exceptional buying experience and competitive edge.Bigtincan is hosting a webinar ‘Augmented and Virtual Reality is Taking the Buying Experience of the Future to the Next Level’ on Wednesday, June 22, 2022, at 2.00 pm ET.The Bigtincan team says, “The possibilities are seemingly endless from bringing products to life through 3D models, immersing buyers in virtual sales rooms, and giving more product details through the lens of an iPhone.Join... [...]

Webinars can be your best sales tool. Perfect Webinar Secrets shows how to get the most out of them.This training comes from the ClickFunnels team, led by Russell Brunson. And they have priced it less than a Big Mac® and a medium shake, only $7.Brunson says, “If you can copy and paste, then you too can have a webinar that converts!”You may have heard of ClickFunnels, the software company that many online marketers use to help generate leads and sales online. Well, they also have training to help marketers get online. Perfect Webinar Secrets is one of their training products.... [...]