Marketers’ ability to rely on third-party data is diminishing, and organizations are increasingly interested in how they can use first-party customer data to drive their marketing efforts.

MerkatingProfs is hosting a webinar ‘How to Use Data to Drive Marketing Strategy and Streamline Processes’ on Thursday, June 23, 2022, at 2.00 pm ET.

The MarketingProfs team says, “In this webinar, experts from Bounteous and Acquia will discuss how marketers can use customer data to drive marketing strategy and streamline processes across various levels of maturity.

Join us to learn:

  • What technologies you should consider at different levels of maturity
  • How you can adapt your organization and processes as you evolve based on data and automation use
  • Basic applications of first-party data to shape your audiences’ complex customer journeys, based on communications that leverage predictive modeling.”

How to Use Data to Drive Marketing Strategy and Streamline Processes

MerkatingProfs

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